SEO agency in Melbourne, measured in revenue.
Reported against your enquiries and revenue, not rankings.
121 Group is a Melbourne SEO agency run from our Exhibition Street head office. Our SEO services cover technical SEO, content, local search, link earning and GEO (visibility in AI answers), and every programme is reported against enquiries and revenue from your own analytics, not ranking screenshots.
- Month-to-month, no lock-in contract
- Senior strategist on every account
- Published pricing from $1,000 a month
- Sleeping bags1st
- Lighting & power1st
- Tents & shelters2nd
Brands we have worked with
+45%organic conversions after the SEO rebuildForHealth case study →
53 → 378keywords ranking in Google's top 3Alamour case study →
+109%organic traffic, with referring domains up 148%Adora case study →
+93%year-on-year organic revenue, now the #1 channelBy Charlotte case study →
Having owned multiple businesses over the years (restaurants, manufacturing, and now Paint Pinot), we’ve worked with several marketing companies, and none have come even close to this level of professionalism and understanding.
With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space.
The results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work.
121 Group are great, they came on, learned quickly and got our campaigns in market (while fixing a lot of things for us in the process). We’ve now happily retained them as our digital agency partner.
I had a great experience working with the 121 team. Throughout our engagement they were consistently professional, transparent, and easy to work with. Communication was always clear, expectations were well managed, and I genuinely felt supported.
The ROI we receive is consistently multiple times higher than we achieved with any other providers and we feel there is a genuine commitment to our business success.
Great communication keeping me up to date on my new website and going above and beyond to create exactly what I want. Nothing has been too much trouble for them.
121 Group has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years.
121 Group has been fantastic to work with! My business has grown steadily over the past six months, and I’ve been really happy with the results. Their team is professional, creative, and easy to work with. I highly recommend them.
Kat has been fantastic to deal with and very help full along the way. Would highly recommend 121 group.
SEO services included in every programme.
Most SEO retainers stall at a monthly ranking report. Our SEO services cover the six things that actually move organic revenue, run by one team, on one plan, reviewed against one set of numbers.
Crawl, render, indexing, redirects, site speed and Core Web Vitals, structured data and duplicate content. We fix the foundations in the first 60 days so every later piece of work can rank. Multi-domain and Shopify catalogues included.
We map real Australian search volumes to your services, locations and margins, then rank every target by how winnable it is. You see which keywords are three-month wins and which are twelve-month builds before any work starts.
Service pages, location pages and articles written to answer the search, not to hit a word count. Titles, headings, internal links and schema are set against the page-one competition for each keyword, and every brief names the target it is written for.
33 of the 40 main SEO searches we track show a map pack. We manage your Google Business Profile categories, services, photos and posts, build a review programme with your team, and keep your business details consistent across Australian directories.
Links from trade media, industry bodies, partner directories and data-led stories your market actually reads. No private blog networks, link farms or spammy directory blasts. We report Trust Flow, not just link counts, because trust is what Google rewards.
Your buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews before they search. We structure your content so AI engines can find, trust and cite it, and track how often your brand appears in AI answers. GEO services →
Results our clients let us publish.
Six industries, every figure from the client’s own analytics and on the public case study. SEO results are labelled as SEO; the rest come from the wider search programme.
Showpo
Fashion ecommerce. Organic architecture across thousands of styles for one of Australia’s biggest online fashion retailers.
Read the Showpo case study →
1825 Interiors
Furniture and homewares on Shopify. SEO-led organic alongside email and paid social, with email revenue up 199% and Facebook ad revenue up 87% in the same year.
Read the 1825 Interiors case study →
Adora Fertility
Healthcare. High-intent IVF and location terms, with referring domains up 148% and organic keyword coverage up 92%.
Read the Adora Fertility case study →
Central Innovation
B2B software. Search, Google, Meta and LinkedIn run as one programme, with cost per conversion down 74% from $189 to $48.
Read the Central Innovation case study →
Sports Range 4x4
Automotive retail. Most sales happen at the counter, so point-of-sale revenue is matched back to the search and social leads that drove it.
Read the Sports Range 4x4 case study →
Evoker (Monteith Physio)
Allied health. Local and clinical search across conditions, treatments and locations, with total links up 258%.
Read the Monteith case study →Want results like these?
Get a free SEO audit from a senior strategist: what is holding your rankings back and what we would fix first. Reply within one business day.
How our SEO process works, month by month.
SEO compounds, so the order matters. This is the sequence every programme follows, and you get the plan in writing before month one.
- Weeks 1 to 2
Free SEO audit and forecast
A technical crawl, keyword gap against your top three competitors, backlink review and a traffic forecast. You keep the audit whether you hire us or not.
- Month 1
Strategy and keyword map
Every target keyword assigned to one page, ranked by value and difficulty, with a 12-month content and link plan signed off by you.
- Months 1 to 2
Technical fixes and quick wins
Indexing, speed, schema and title fixes go live first. Pages already ranking on page two are usually the fastest revenue.
- Months 2 to 6
Content and authority building
New and rebuilt pages each month, plus link earning from trade media and industry sources. Competitive Melbourne terms typically take six to twelve months to reach page one.
- Every month
Reporting you can take to the board
Organic sessions, enquiries and revenue from your own analytics in the 121 Insights dashboard, reviewed with the strategist who runs the work.
SEO for Melbourne industries we know well.
Search behaviour differs by industry. A patient searching for a physio, a bride searching for a dress and a procurement manager searching for a supplier all need different pages, different proof and different links. These are the sectors where most of our SEO work sits.
Healthcare and clinics
Condition, treatment and location pages written within AHPRA advertising rules, Google Business Profiles for every practice, and booking tracking so you can see which searches become appointments. Our work for Adora Fertility, For Health and Monteith Physio sits here. Healthcare marketing →
Fashion and ecommerce
Collection and category architecture across thousands of products, product schema, faceted navigation that does not waste crawl budget, and content that ranks for the occasion as well as the product. This is the work behind Showpo, Alamour and By Charlotte. Fashion marketing →
Professional and trade services
Service and suburb pages built only where real searches exist, review programmes that lift map-pack visibility, and call tracking so every phone enquiry is counted against the page that produced it. Professional services marketing →
Industrial and B2B
Long sales cycles need content for every stage: capability pages, specifications, case studies and comparison articles, with SEO leads reconciled to your CRM rather than counted as form fills. B2B marketing →
How much do SEO services cost in Melbourne?
Most Melbourne SEO agencies will not publish a price. We do. Every retainer is month-to-month and includes the 121 Insights reporting platform. All prices are ex GST.
SEO only, for a less competitive market that needs the foundations done properly.
- Technical SEO audit and fixes
- Keyword map for core services
- Google Business Profile
- Monthly reporting
SEO as your primary channel, managed end to end, for commercial Melbourne searches.
- Everything in Essentials
- On-page and content briefs
- Local SEO and reviews programme
- Strategist review each month
SEO plus a connected second channel, such as Google Ads, so paid search data feeds your organic plan.
- Everything in Foundation
- Monthly content production
- Link earning programme
- Second channel managed
Integrated multi-channel work for businesses competing on the hardest Melbourne and national terms.
- Everything in Growth
- Digital PR and GEO
- Multi-location local SEO
- Quarterly strategy review
- 121 Insights dashboardorganic traffic, AI visibility and enquiries in one view
- Attributable, freeserver-side attribution, normally $195 to $795 a month
- No lock-inmonth-to-month, cancel any time
- Senior strategistthe person who runs your account, not a coordinator
Want the detail behind these numbers? Read how much SEO costs in Australia.
Why choose 121 Group as your SEO company.
Looking for an SEO company in Melbourne that answers for revenue, not rankings? This is what makes our SEO services different.
Revenue, not rankings
Rankings are an input, not the goal of a good SEO company. We report organic enquiries and revenue from your own analytics, reconciled every month, so you can see what SEO earns.
No lock-in contracts
Every retainer is month-to-month. We earn the next month by what we delivered in the last one.
Specialists, not generalists
Dedicated SEO specialists, a content lead, a developer and a data engineer work on the same account, so fixes ship instead of sitting in a report.
No spam links
No private blog networks, link farms or bulk directory blasts. Every link we build is on a real, relevant site your buyers might read, so it builds trust instead of risking a Google penalty.
Level 7, 222 Exhibition Street
Melbourne VIC 3000
- Melbourne CBD
- Southbank
- Docklands
- Richmond
- South Yarra
- Collingwood
- Fitzroy
- Carlton
- Hawthorn
- St Kilda
- Box Hill
- Geelong
- Healthcare and clinics
- Fashion and ecommerce
- Education
- Property
- Construction and trades
- Professional services
Local SEO for Melbourne businesses.
If your customers are in Melbourne, the map pack matters as much as the organic results. Most Melbourne service searches now show three local businesses above the first website link, chosen on relevance, distance and reviews.
We run local SEO as part of every Melbourne programme: Google Business Profile categories and services, photos and posts, a review programme your front desk can actually run, consistent business details across Australian directories, and suburb pages only where there is real search demand behind them.
Because we are based in the Melbourne CBD, strategy reviews can happen in person, over coffee at Exhibition Street or at your office.
Local SEO services →Your client facing team.
The team you deal with directly: strategy, SEO, paid media, content and design, led from our Melbourne head office.
Adam Ducquet
Managing Director and Head of Strategy
Roxy Calinga
Head of SEO
Chris Castellano
Head of Performance
Katryn Fremlin
Head of Strategy B2B and Account Director
Steven Pythas
Strategic Account Director and SEM Manager
Kate Lawrence
Content, Social and Email Account Director
Michael Potts
Paid Social Manager
Boris Desmond
Client Acquisition Lead
Scott Campbell
Head of Design and Development
Pip Tyssen
Graphic Designer
How to choose an SEO agency in Melbourne.
Melbourne has hundreds of SEO companies, from one-person consultants to agencies with a hundred staff. The price range is just as wide: from a $500 directory package to six-figure programmes. These five questions separate the agencies that grow revenue from the ones that send ranking reports.
1. What will you report on?
If the answer is rankings and traffic, keep asking. A good SEO agency reports enquiries, sales and revenue from organic search, taken from your own analytics, and can show you how it will measure them before you sign.
2. How do you build links?
Ask for examples of links the agency has earned for current clients. Guest posts on unrelated blogs, private blog networks and bulk directory submissions can lift rankings for a few months and then cost you them. Links from relevant trade media, industry bodies and genuine partners last.
3. Who actually does the work?
Many agencies sell with a senior strategist and deliver with a junior account manager or an offshore reseller. Ask who will run your account day to day, and meet them before you commit.
4. Can I leave?
Twelve-month lock-in contracts protect the agency, not you. SEO takes time, but a confident agency will earn each month rather than lock it in.
5. What does the first 90 days look like?
You should get a written plan with specific keywords, pages and fixes, a forecast by keyword category, and early technical wins inside the first two months. Vague answers about "building authority" are a warning sign.
SEO agency FAQs.
How long does SEO take to work?
Technical fixes and quick wins move inside the first two months. Competitive commercial terms in Melbourne typically take six to twelve months to reach page one. We tell you which category each target keyword sits in before you commit, with the forecast in writing.
How much does an SEO agency cost in Melbourne?
Our SEO services start from $1,000 a month ex GST, month-to-month, for a single-location business in a less competitive market. Most Melbourne businesses competing on commercial terms spend $2,000 to $5,500 a month. The free audit tells you what the work actually is before you spend anything.
What is the difference between an SEO agency and an SEO consultant?
An SEO consultant usually advises and your team does the work. An SEO agency does the work: technical fixes, content, links and reporting. We offer both; see our SEO consultant page if you have an in-house team.
Do you guarantee first-page rankings?
No, and be wary of any SEO company that does. Google does not sell rankings. We guarantee the work, the reporting and the honesty of the forecast, and you can leave any month.
Do you do link building?
Yes. We build links from trade media, industry bodies, partner directories, relevant publications and data-led stories. We never use private blog networks, link farms or spam links, because those are the main cause of Google penalties we see in audits.
What is GEO and do I need it?
GEO (generative engine optimisation) is making your business visible in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. It builds on good SEO rather than replacing it, and it is included from our Scale tier.
Are you actually based in Melbourne?
Yes. Our head office is at Level 7, 222 Exhibition Street, Melbourne, and the senior strategy team is Melbourne-based. Strategy reviews can happen in person.
Does SEO work for small businesses?
Yes, particularly local SEO. A single-location business competing in a few suburbs can often reach the map pack and page one faster than a national brand, because the competition is narrower. Our SEO Essentials tier, from $1,000 a month, is built for exactly that.
What do you need from us to start?
Access to Google Analytics, Search Console, your website and your Google Business Profile, plus an hour with the people who know your customers best. We handle the rest, and we will ask before changing anything on your live site.
How do you report on SEO?
Through the 121 Insights dashboard: organic sessions, enquiries and revenue from your own analytics, reviewed monthly with the strategist who runs your work. Rankings are tracked too, as an input.
SEO services across Australia.
Led from our Melbourne head office, with teams in Sydney and Perth and clients in every state.
Book your free SEO audit with a senior strategist.
Send us your website and the searches you want to win. Within a week you get a technical audit, a keyword gap against your top three competitors and a realistic forecast. It is yours to keep, whether you work with us or not.
- Technical crawl and fix list
- Competitor keyword gap
- Traffic and enquiry forecast