121 Group Perth, the WA industrial B2B specialist office.
Our Perth office is the industrial B2B specialist hub for our 35 industrial B2B clients, 21 of them WA-based, across mining services, drilling, engineering, trades and civil works. Senior strategist resident in Perth. Capability statement designers, LinkedIn cadence specialists, tier-1 procurement-aware account leads, all WA-resident. Organic search sits with our Perth SEO agency programme.
What runs out of the WA office.
21 active WA clients
Mining services, drilling contractors, structural engineering, specialist trades, civil contractors. The bulk of our 35-client industrial B2B book is WA-based. Berg Engineering, JSW, SMW Drilling, PYBAR are all flagship engagements out of Perth.
Tier-1 panel-pursuit specialist
Capability statement design for tier-1 procurement panel pursuit, BHP, Rio Tinto, FMG, Roy Hill, Thiess. WA-resident designers who know the procurement-officer attention span and the safety-credential standard.
Senior-engineer LinkedIn programme
LinkedIn personal-profile cadence for WA senior engineers, principals and operations leadership. WA-resident cadence team understands the industry-event calendar (AMEC, Mining Club, AusIMM events) and the procurement-officer audience.
FIFO recruitment marketing
Recruitment marketing for FIFO drillers, mining-services tradies, WA-based engineers. SEEK + Indeed + LinkedIn Recruiter run from Perth, with awareness of the WA market dynamics.
Tender-response collateral systems
Tender-response template libraries, capability matrices, project-experience reels, built for the tier-1 mining-house and head-contractor procurement processes WA industrial clients run.
PR retainer for industrial brands
Earned media monitoring + response for industrial brands. Industry-publication relationships (Mining Monthly, AMEC News, AusIMM Bulletin), WA-trade-publication awareness, AMEC + Mining Club presence support.
Perth pod, WA-resident, AU-west timezone, industrial B2B depth.
121 Group's Perth pod handles WA-based industrial B2B clients end-to-end. WA-resident senior leads, AU-west timezone, in-person review cadence, integrated with Melbourne HQ for delivery infrastructure. The Perth pod works particularly well for WA mining services, WA drilling contractors, WA civil + trades contractors, WA-based oil + gas service providers, WA industrial OH&S firms.
21 of our 35 industrial clients are WA-based, the majority. The Perth pod exists because WA industrial B2B procurement is fundamentally local: tier-1 mining-house panels are influenced by WA-resident relationships, in-person capability briefings, AU-west-timezone responsiveness during bid cycles. Remote-only delivery doesn't work for WA industrial.
Atlas Paving, SMW Drilling, Steelstruct, Skyreach, Red OHMS, all Perth-pod-delivered. Same operating infrastructure as Melbourne and Sydney (shared BigQuery, ad-account governance, AI toolchain), with WA-resident senior delivery.
WA-based industrial business?
Book a 30-minute first call with the Perth-resident senior strategist. We'll talk panel-pursuit, capability statement, LinkedIn cadence, and arrange in-person follow-up at your office or ours.
Book a Discovery