A Pinterest ads agency for brands whose buyers plan before they buy.
Pinterest reaches Australians while they are planning: weddings, renovations, wardrobes, gifts. For fashion, homewares, beauty and retail brands, that planning intent converts, if the catalogue feed, creative and measurement are set up properly. Pinterest sits inside our paid-media practice alongside Meta, Google and TikTok, run by the same Melbourne-resident team.
Full-funnel Pinterest, feed-first.
Shopping and catalogue feeds
Product feed hygiene, titles and attributes tuned for Pinterest search, and catalogue campaigns that put products in front of planners. The feed is the campaign; we treat it that way. Ecommerce services →
Creative made for the platform
Pinterest rewards useful, beautiful and unbranded-feeling creative. Our in-house studio produces pin formats, idea ads and video that look native to the feed rather than exported from Meta.
Planning intent to purchase
Consideration audiences built from planners, retargeting sequenced to the buying window, and search campaigns on Pinterest's own high-intent queries.
Measured to revenue, not saves
Pinterest tag plus API-side conversion tracking, reconciled to store revenue. Pinterest's longer consideration window is measured honestly rather than claimed by last click elsewhere.
Pinterest advertising, common questions.
Is Pinterest worth it for Australian brands?
For planning-led categories, fashion, home, beauty, food, gifting, weddings, it is often the cheapest quality reach on the market because most competitors are not there yet. For impulse or B2B categories it usually is not, and we will say so rather than take the retainer.
Can Pinterest run alongside our Meta and Google programme?
That is how we prefer it: one paid-media team, one measurement layer, budget moving to whichever channel is producing. Pinterest usually earns the earlier, cheaper part of the funnel while Meta and Google close.
What budget does Pinterest need to be meaningful?
Less than Meta to test properly, because auction pressure is lower. We scope the test budget on a discovery call against your category and margins, ad spend at cost, management fee a named line, no lock-in.
Category where buyers plan first?
Thirty-minute call. We look at your category, your catalogue and your current funnel, and tell you whether Pinterest deserves a slice of the budget.
Book a Discovery