An SEO consultant who does the work, not a team you never meet.
Most Australian SEO agencies sell you a senior strategist in the pitch and hand you to a coordinator after the contract is signed. 121 Group runs SEO the other way round: the consultant who scopes your programme is the one in your site, your analytics and your content every month. Melbourne, Sydney and Perth offices, national clients, two decades in market.
Four disciplines, one person accountable for all of them.
Consulting that stops at a slide deck is not SEO. The value is in the execution and the honesty of the reporting that follows it.
A technical audit you can act on
Crawl, render, redirects, schema, Core Web Vitals and index hygiene, with each finding ranked by what it is worth fixing first.
A keyword strategy built on real volumes
Australian search volumes and difficulty, not a spreadsheet of wishful terms. Every target page is briefed against the incumbent it has to beat.
Content and links, done rather than recommended
Pages written or rewritten, internal linking rebuilt, and an authority programme that earns referring domains month after month.
Rankings reconciled to enquiries
Server-side tracking connects positions to leads and revenue, so you know which rankings are worth having. How we attribute →
SEO work on the public record.
We publish real client stories rather than a logo wall. Recent SEO engagements you can read in full:
Questions people ask an SEO consultant first.
What is the difference between an SEO consultant and an SEO agency?
Usually the layer of people between you and the work. An agency sells a team; a consultant is accountable personally. 121 Group is an agency with the consultant model built in: senior-led by design, with the national bench behind the person you deal with.
Do you work with businesses outside Melbourne, Sydney and Perth?
Yes. SEO happens in your site and your data, neither of which cares about geography. Most of our SEO book is served remotely with review calls at your cadence.
How long before SEO shows results?
Technical fixes and quick wins move inside the first two months. Competitive commercial terms typically take six to twelve months to reach page one; local and niche terms move sooner. Every target gets a written forecast.
What does an SEO consultant cost?
Scoped to the work and billed as a transparent monthly fee, month to month. The free audit tells you what the work is before any commitment. See our published pricing →
Want the person, not the pitch deck?
Start with the free SEO audit. You get the findings and the plan in plain language, from the consultant who would run it.