Six categories, over forty individual checks.
This is the same first pass we run before every engagement, automated. Each category is scored out of 100 from weighted checks against your live site, and every finding in the report explains what it costs you and how it gets fixed.
Measurement & Tracking
Whether GA4, Tag Manager and your ad platform tags are actually firing, and whether a first-party or server-side collector is protecting your data from browser blocking. Broken measurement is the most common finding we see, because everything else gets optimised against the numbers it produces.
Search & Content
Indexability fundamentals: robots.txt, XML sitemap, canonical tags, meta titles and descriptions, heading structure and structured data. These decide whether Google and AI answer engines can find, understand and cite your pages at all.
Social & Ads Readiness
Meta, TikTok and LinkedIn tags, remarketing foundations, and the Open Graph and share-card markup that controls how your links look when shared. Weak foundations here mean paid campaigns launch blind and social shares show no preview.
Conversion Readiness
A clickable phone number, working lead forms, email capture, visible reviews and social proof. The checks a first-time visitor unconsciously runs before deciding you are worth an enquiry.
Trust & Compliance
HTTPS everywhere with no mixed content, a reachable privacy policy, and cookie consent handling. The legitimacy signals that people, browsers and ad platforms all check before trusting a site.
Speed & Stability
Server response time, compression, modern image formats, lazy loading and third-party script weight. Speed compounds quietly: it shapes rankings, ad quality scores and how many visitors are still there when the page finishes loading.
The instant audit is the surface pass. The findings it surfaces are real, but the deeper work, keyword strategy, attribution modelling and conversion testing, starts with a conversation. Book a discovery call and bring your report.