SEO agency in Sydney, measured in revenue.
Reported against your enquiries and revenue, not rankings.
121 Group is a Sydney SEO agency with an office on Harris Street in Pyrmont, our east-coast hub for healthcare and consumer brands. Our SEO services cover technical SEO, content, local search, link earning and GEO (visibility in AI answers), all reported against enquiries and revenue, not ranking screenshots.
- Month-to-month, no lock-in contract
- Senior strategist on every account
- Published pricing from $1,000 a month
- Sleeping bags1st
- Lighting & power1st
- Tents & shelters2nd
Brands we have worked with
+45%organic conversions after the SEO rebuildForHealth case study →
53 → 378keywords ranking in Google's top 3Alamour case study →
+109%organic traffic, with referring domains up 148%Adora case study →
+93%year-on-year organic revenue, now the #1 channelBy Charlotte case study →
Having owned multiple businesses over the years (restaurants, manufacturing, and now Paint Pinot), we’ve worked with several marketing companies, and none have come even close to this level of professionalism and understanding.
With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space.
The results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work.
121 Group are great, they came on, learned quickly and got our campaigns in market (while fixing a lot of things for us in the process). We’ve now happily retained them as our digital agency partner.
I had a great experience working with the 121 team. Throughout our engagement they were consistently professional, transparent, and easy to work with. Communication was always clear, expectations were well managed, and I genuinely felt supported.
The ROI we receive is consistently multiple times higher than we achieved with any other providers and we feel there is a genuine commitment to our business success.
Great communication keeping me up to date on my new website and going above and beyond to create exactly what I want. Nothing has been too much trouble for them.
121 Group has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years.
121 Group has been fantastic to work with! My business has grown steadily over the past six months, and I’ve been really happy with the results. Their team is professional, creative, and easy to work with. I highly recommend them.
Kat has been fantastic to deal with and very help full along the way. Would highly recommend 121 group.
SEO services included in every programme.
Most SEO retainers stall at a monthly ranking report. Our SEO services cover the six things that actually move organic revenue, run by one team, on one plan, reviewed against one set of numbers.
Crawl, render, indexing, redirects, site speed and Core Web Vitals, structured data and duplicate content. We fix the foundations in the first 60 days so every later piece of work can rank. Multi-domain and Shopify catalogues included.
We map real Australian search volumes to your services, locations and margins, then rank every target by how winnable it is. You see which keywords are three-month wins and which are twelve-month builds before any work starts.
Service pages, location pages and articles written to answer the search, not to hit a word count. Titles, headings, internal links and schema are set against the page-one competition for each keyword, and every brief names the target it is written for.
33 of the 40 main SEO searches we track show a map pack. We manage your Google Business Profile categories, services, photos and posts, build a review programme with your team, and keep your business details consistent across Australian directories.
Links from trade media, industry bodies, partner directories and data-led stories your market actually reads. No private blog networks, link farms or spammy directory blasts. We report Trust Flow, not just link counts, because trust is what Google rewards.
Your buyers now ask ChatGPT, Gemini, Perplexity and Google AI Overviews before they search. We structure your content so AI engines can find, trust and cite it, and track how often your brand appears in AI answers. GEO services →
Sydney and east-coast clients we work with.
Healthcare, retail and industrial businesses across Sydney and NSW, alongside the national brands we run SEO for. Read the full story behind each one.
Evoker (Monteith Physio)
Allied health. Local and clinical search across conditions, treatments and locations, with total links up 258%.
Read the Monteith case study →
Showpo
Fashion ecommerce. Organic architecture across thousands of styles for one of Australia’s biggest online fashion retailers.
Read the Showpo case study →
PH Medical
Primary care, 60+ clinics. GP recruitment search such as "GP jobs Brisbane" and NSW practice roles, across three linked Google Ads accounts over 21 months.
Read the PH Medical case study →
Adora Fertility
Healthcare. High-intent IVF and location terms, with referring domains up 148% and organic keyword coverage up 92%.
Read the Adora Fertility case study →
AusTrials
Clinical trial recruitment for facilities in Brisbane, Sydney and Melbourne, with every trial run and reported separately per site.
Read the AusTrials case study →
Tyden Power
Website build, hosting and care for an electrical contractor accredited to Ausgrid, Endeavour Energy and Essential Energy, with accreditations given their own pages.
Read the Tyden Power case study →Want results like these?
Get a free SEO audit from a senior strategist: what is holding your rankings back and what we would fix first. Reply within one business day.
How our SEO process works, month by month.
SEO compounds, so the order matters. This is the sequence every programme follows, and you get the plan in writing before month one.
- Weeks 1 to 2
Free SEO audit and forecast
A technical crawl, keyword gap against your top three competitors, backlink review and a traffic forecast. You keep the audit whether you hire us or not.
- Month 1
Strategy and keyword map
Every target keyword assigned to one page, ranked by value and difficulty, with a 12-month content and link plan signed off by you.
- Months 1 to 2
Technical fixes and quick wins
Indexing, speed, schema and title fixes go live first. Pages already ranking on page two are usually the fastest revenue.
- Months 2 to 6
Content and authority building
New and rebuilt pages each month, plus link earning from trade media and industry sources. Competitive Sydney terms typically take six to twelve months to reach page one.
- Every month
Reporting you can take to the board
Organic sessions, enquiries and revenue from your own analytics in the 121 Insights dashboard, reviewed with the strategist who runs the work.
SEO for Sydney industries we know well.
Sydney search is crowded and expensive. These are the sectors where most of our Sydney and NSW SEO work sits.
Healthcare and allied health
Clinics and health groups compete on condition, treatment and suburb searches, inside AHPRA advertising rules. Treatment and location pages, clinical content reviewed for compliance, and booking tracking. Monteith Physio in the Sydney CBD has run SEO with us for five years. Healthcare marketing →
Ecommerce and retail
Sydney retailers compete with national and global stores. Category and product architecture, structured data and content that earns links, measured on revenue. The same approach behind our Showpo programme. Retail marketing →
Professional and B2B services
Firms that sell on expertise need pages that answer what buyers actually search before they call. Service pages, case studies and thought leadership mapped to real queries, with enquiries tracked to the keyword. B2B marketing →
Energy, trades and industrial
Contractors win work on accreditations and capability. Pages that make accreditations, service areas and project types easy to find, as we built for Tyden Power and its NSW ASP accreditation. Industrial marketing →
How much do SEO services cost in Sydney?
Most Sydney SEO agencies will not publish a price. We do. Every retainer is month-to-month and includes the 121 Insights reporting platform. All prices are ex GST.
SEO only, for a less competitive market that needs the foundations done properly.
- Technical SEO audit and fixes
- Keyword map for core services
- Google Business Profile
- Monthly reporting
SEO as your primary channel, managed end to end, for commercial Sydney searches.
- Everything in Essentials
- On-page and content briefs
- Local SEO and reviews programme
- Strategist review each month
SEO plus a connected second channel, such as Google Ads, so paid search data feeds your organic plan.
- Everything in Foundation
- Monthly content production
- Link earning programme
- Second channel managed
Integrated multi-channel work for businesses competing on the hardest Sydney and national terms.
- Everything in Growth
- Digital PR and GEO
- Multi-location local SEO
- Quarterly strategy review
- 121 Insights dashboardorganic traffic, AI visibility and enquiries in one view
- Attributable, freeserver-side attribution, normally $195 to $795 a month
- No lock-inmonth-to-month, cancel any time
- Senior strategistthe person who runs your account, not a coordinator
Want the detail behind these numbers? Read how much SEO costs in Australia.
Why choose 121 Group as your SEO company.
Looking for an SEO company in Sydney that answers for revenue, not rankings? This is what makes our SEO services different.
Revenue, not rankings
Rankings are an input, not the goal of a good SEO company. We report organic enquiries and revenue from your own analytics, reconciled every month, so you can see what SEO earns.
No lock-in contracts
Every retainer is month-to-month. We earn the next month by what we delivered in the last one.
Specialists, not generalists
Dedicated SEO specialists, a content lead, a developer and a data engineer work on the same account, so fixes ship instead of sitting in a report.
No spam links
No private blog networks, link farms or bulk directory blasts. Every link we build is on a real, relevant site your buyers might read, so it builds trust instead of risking a Google penalty.
100 Harris Street
Pyrmont NSW 2009
- Sydney CBD
- Pyrmont
- Ultimo
- Surry Hills
- Alexandria
- Mascot
- North Sydney
- Chatswood
- Macquarie Park
- Parramatta
- Norwest
- Bondi Junction
- Sutherland Shire
- Penrith
- Liverpool
- Newcastle
- Central Coast
- Wollongong
- Healthcare
- Allied health
- Ecommerce
- Retail
- Professional services
- Trades and energy
Local SEO for Sydney businesses.
If your customers are in Sydney, the map pack matters as much as the organic results. Most Sydney service searches show three local businesses above the first website link, chosen on relevance, distance and reviews.
We run local SEO as part of every Sydney programme: Google Business Profile categories and services, photos and posts, a review programme your team can actually run, consistent business details across Australian directories, and location pages for the parts of Greater Sydney where your customers really are, from the CBD and North Shore to Parramatta and the Hills.
Our east-coast team works from Pyrmont, so strategy reviews can happen in person.
Local SEO services →Your client facing team.
Our east-coast work is led by Chris Castellano, Head of Performance, with our strategy, SEO, paid media, content and design team behind him.
Adam Ducquet
Managing Director and Head of Strategy
Chris Castellano
Head of Performance
Roxy Calinga
Head of SEO
Katryn Fremlin
Head of Strategy B2B and Account Director
Steven Pythas
Strategic Account Director and SEM Manager
Kate Lawrence
Content, Social and Email Account Director
Michael Potts
Paid Social Manager
Boris Desmond
Client Acquisition Lead
Scott Campbell
Head of Design and Development
Pip Tyssen
Graphic Designer
How to choose an SEO agency in Sydney.
Sydney has hundreds of SEO companies, from one-person consultants to agencies with a hundred staff. The price range is just as wide: from a $500 directory package to six-figure programmes. These five questions separate the agencies that grow revenue from the ones that send ranking reports.
1. What will you report on?
If the answer is rankings and traffic, keep asking. A good SEO agency reports enquiries, sales and revenue from organic search, taken from your own analytics, and can show you how it will measure them before you sign.
2. How do you build links?
Ask for examples of links the agency has earned for current clients. Guest posts on unrelated blogs, private blog networks and bulk directory submissions can lift rankings for a few months and then cost you them. Links from relevant trade media, industry bodies and genuine partners last.
3. Who actually does the work?
Many agencies sell with a senior strategist and deliver with a junior account manager or an offshore reseller. Ask who will run your account day to day, and meet them before you commit.
4. Can I leave?
Twelve-month lock-in contracts protect the agency, not you. SEO takes time, but a confident agency will earn each month rather than lock it in.
5. What does the first 90 days look like?
You should get a written plan with specific keywords, pages and fixes, a forecast by keyword category, and early technical wins inside the first two months. Vague answers about "building authority" are a warning sign.
SEO agency FAQs.
How long does SEO take to work?
Technical fixes and quick wins move inside the first two months. Competitive commercial terms in Sydney typically take six to twelve months to reach page one. We tell you which category each target keyword sits in before you commit, with the forecast in writing.
How much does an SEO agency cost in Sydney?
Our SEO services start from $1,000 a month ex GST, month-to-month, for a single-location business in a less competitive market. Most Sydney businesses competing on commercial terms spend $2,000 to $5,500 a month. The free audit tells you what the work actually is before you spend anything.
What is the difference between an SEO agency and an SEO consultant?
An SEO consultant usually advises and your team does the work. An SEO agency does the work: technical fixes, content, links and reporting. We offer both; see our SEO consultant page if you have an in-house team.
Do you guarantee first-page rankings?
No, and be wary of any SEO company that does. Google does not sell rankings. We guarantee the work, the reporting and the honesty of the forecast, and you can leave any month.
Do you do link building?
Yes. We build links from trade media, industry bodies, partner directories, relevant publications and data-led stories. We never use private blog networks, link farms or spam links, because those are the main cause of Google penalties we see in audits.
What is GEO and do I need it?
GEO (generative engine optimisation) is making your business visible in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. It builds on good SEO rather than replacing it, and it is included from our Scale tier.
Are you actually based in Sydney?
Yes. Our Sydney office is at 100 Harris Street, Pyrmont, and is our east-coast hub for healthcare and consumer brands. Our head office and wider team are in Melbourne. Strategy reviews can happen in person in Sydney.
Do you work with healthcare practices in Sydney?
Yes, healthcare is one of our largest sectors. We write treatment and condition content inside AHPRA advertising rules and track bookings, not just traffic. Monteith Physio in the Sydney CBD has run SEO and Google Ads with us for five years.
Can you help us rank across Greater Sydney and NSW?
Yes. We build location pages and Google Business Profiles for the areas you actually serve, such as Parramatta, the North Shore or Newcastle, only where there is real search demand and something genuinely local to say.
Does SEO work for small businesses?
Yes, particularly local SEO. A single-location business competing in a few suburbs can often reach the map pack and page one faster than a national brand, because the competition is narrower. Our SEO Essentials tier, from $1,000 a month, is built for exactly that.
What do you need from us to start?
Access to Google Analytics, Search Console, your website and your Google Business Profile, plus an hour with the people who know your customers best. We handle the rest, and we will ask before changing anything on your live site.
How do you report on SEO?
Through the 121 Insights dashboard: organic sessions, enquiries and revenue from your own analytics, reviewed monthly with the strategist who runs your work. Rankings are tracked too, as an input.
SEO services across Australia.
Led from our Melbourne head office, with teams in Sydney and Perth and clients in every state.
Book your free SEO audit with a senior strategist.
Send us your website and the searches you want to win. Within a week you get a technical audit, a keyword gap against your top three competitors and a realistic forecast. It is yours to keep, whether you work with us or not.
- Technical crawl and fix list
- Competitor keyword gap
- Traffic and enquiry forecast