Social Media Marketing to Drive Sales

THE CHALLENGE

By Charlotte put us to the task of effectively using digital marketing strategies to convert customers and drive ROI over the pre-Christmas period, which is a highly competitive time for the online retail market.

THE EXECUTION

We designed a paid Facebook and Instagram campaign which included videos, GIFs and images targeting By Charlotte’s key audiences as well as expanding top of funnel audiences.

THE RESULT

With a total campaign budget of $3,800, the pre-Christmas campaign generated a total of 303 purchases, totaling more than $60K in sales; a total campaign average return on ad spend (ROAS) of 15.7, and remarketing ad sets reaching as high as 49.96 ROAS.

During this period, the average online check-out was $190, with a cost per purchase of $12.77 and a return on purchase of 14.87. The cost per link click was $1.47. The ad campaign generated almost half a million impressions with a reach of more than 80,000, 2,288 link clicks were made, resulting in 2,047 landing page views and a combined 31,029 post engagements.

Following the success of the pre-Christmas campaign, in the remaining week of 2018, Boxing Day Sale and New Years campaigns were developed, achieving another 102 purchases amounting to almost $19K in sales.

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