Content marketing services that earn rankings, not just output.
Content marketing is the strategy layer: what to publish, for whom, where it ranks, and what revenue it returns. Our content marketing services run strategy (topic architecture built from search and AI-answer demand), SEO content (pages built to rank and to be cited by AI engines), distribution (email, LinkedIn, organic social against a calendar), and measurement (server-side attribution so content connects to pipeline). Production muscle sits next door: vertical-aware content production makes the assets; this service decides what they are for and makes them pay.
Four disciplines, one accountable programme.
Topic architecture from real demand
A content marketing strategy built from Search Console demand, keyword and competitor gaps, and the questions AI engines answer in your category. Every piece has a target query, a target reader and a place in the site architecture before a word is written. No calendar filler.
Built to rank, built to be cited
Service pages, industry pages and editorial engineered for rankings and for GEO, the AI answer engines that now sit above the results. Alamour The Label went from 53 to 378 top-3 keywords on this discipline; By Charlotte's SEO revenue grew 93%. GEO service →
Email, LinkedIn and social against a calendar
Publishing is the start, not the finish. Each piece runs through email (the highest-returning channel in every book we manage), LinkedIn thought leadership for B2B, and organic social for consumer brands, on a cadence that compounds. Content & social →
Content tied to revenue, not vanity metrics
Server-side attribution connects content to enquiries and revenue, so the programme is judged on pipeline, not pageviews. Quarterly reviews retire what does not perform and double down on what does.
Content marketing across the book.
Alamour The Label
SEO content architecture matched to how occasion-wear buyers search: top-3 keywords grew from 53 to 378.
For Health
Condition-pathway and GP-referrer content across 9 sub-brands, AHPRA-aligned, ranking for the searches patients actually make.
PYBAR Mining Services
Proof-of-capability content and senior-leader thought leadership sustaining 52 unbroken months of industrial content marketing.
- Commercials: Foundation to Growth retainers, typically $3K to $12K/mo. Management fees are named lines, agreed up front. Pricing →
- First 30 days: demand research, content audit and the topic architecture locked in with the senior strategist who runs the account.
- Days 30 to 90: publishing cadence live, distribution running, first ranking and pipeline review.
- Who delivers: a senior strategist plus the content pod. Month to month, no lock-ins.
Before you engage.
What is the difference between content marketing and content production?
Production makes the assets: the copy, imagery and video. Content marketing decides what gets made, which searches and readers it targets, how it is distributed, and whether it returned revenue. We run both, but they are different disciplines and you can engage them separately.
How long until content marketing shows results?
Distribution channels (email, LinkedIn) return within the first cycle. Rankings compound over one to two quarters: the architecture is designed so early pieces support later ones, which is why the programme is measured quarterly against pipeline, not weekly against pageviews.
Do you use AI to write the content?
AI sits in the toolchain for research and variants; the strategy, the argument and the final edit are senior and human, with vertical review (AHPRA-aligned for healthcare, capability-proof discipline for industrial, brand-aesthetic for consumer). Search engines reward content that says something; that part does not get delegated.
Publishing plenty, ranking for none of it?
Thirty-minute call. Bring your content calendar; we will bring the demand data for your category and an honest read on the gap.
Book a Discovery