An SEO agency in Melbourne that ranks brands, then proves the revenue.
121 Group is Melbourne-headquartered. Technical SEO, content that earns rankings, local search and GEO (getting found in AI answers) run by the senior strategists who sit in our Exhibition Street head office, reconciled to enquiries and revenue rather than ranking screenshots.
Four SEO disciplines, one Melbourne team.
Most SEO retainers stall at monthly reports about rankings. Ours are built to move the numbers your board actually reads.
Technical SEO, fixed properly
Crawl, render, redirects, schema, Core Web Vitals and index hygiene. The unglamorous layer that decides whether everything else works.
Content that earns rankings
Keyword strategy from real search volumes, pages written to answer the query, internal linking that compounds. No thin city-page spam, no AI slop.
Local SEO and Google Business Profile
Map-pack visibility for Melbourne service areas: profile discipline, reviews strategy, local landing pages that convert rather than pad the sitemap.
Found in AI answers, not just Google
Your buyers now ask ChatGPT and Google AI Overviews before they search. We shape content so AI engines can cite you. GEO capability →
Victorian work on the public record.
Melbourne is our home state and head office. A sample of the Victorian client work you can read in full.
Questions Melbourne businesses ask an SEO agency first.
Are you actually based in Melbourne?
Yes. Melbourne is our head office at Level 7, 222 Exhibition Street, and the senior strategy bench is Melbourne-resident. Strategy reviews can happen in person. Melbourne office →
How long does SEO take to work?
Technical fixes and quick-win optimisations move inside the first two months. Competitive commercial terms in Melbourne typically take six to twelve months to reach page one, and we say which category each target sits in before you commit, with the forecast in writing.
How do you report on SEO?
Rankings are an input; the report is built on organic sessions, enquiries and revenue from your own analytics, reconciled monthly by the strategist who runs the work. How we report →
What does an SEO engagement cost?
Scoped to the work, billed as a transparent monthly fee, month-to-month with no lock-in contract. The free audit tells you what the work actually is before any commitment. Start with the free SEO audit →
Melbourne brand that should be ranking?
Start with the free SEO audit: we show you what is holding rankings back and what we would do about it. Coffee at Exhibition Street if you would rather talk it through in person.