Influencer marketing, sourced on evidence, contracted properly, tracked to revenue.
An Australian influencer marketing agency built for the part most agencies skip. Creator sourcing and vetting (audience authenticity screened before a brief is written), contracts and disclosure (ACCC and AANA compliant, usage rights named up front), paid amplification (the creator asset run as paid media, not left to organic reach), tracked attribution (creator-level codes and links that survive to the order). Influence you can audit, not a follower count you hope about.
Four disciplines, run as one programme.
Creators found on evidence, not on reach
Creator sourcing against the actual audience you sell to: location, age band, category affinity and genuine engagement rate. Audience-authenticity screening before anyone is briefed, because a large following with bought engagement costs the same as a real one and returns nothing. Shortlists come with the evidence attached.
Usage rights named up front
Written briefs that leave room for the creator's voice and none for ambiguity on claims. Contracts that name exclusivity, deliverables, approval rounds and, critically, paid usage rights and their term. Disclosure handled to ACCC and AANA expectations, which matters more in healthcare and regulated categories than most brands assume.
The asset runs as media, not as a post
A creator asset that only ever reaches that creator's followers is a fraction of the value you paid for. Whitelisted and partnership-tagged formats put the creator's own handle behind your targeting, so the best-performing asset gets spend behind it. This is why usage rights are negotiated before the shoot, not after it performs.
Creator-level codes and links that survive
Per-creator discount codes and tagged links, wired through the same server-side measurement we run for paid media, so creator revenue lands in the same ledger as everything else. Influencer spend is judged on the same evidence as every other channel. Marketing attribution →
How we find influencers in Australia.
Start from the buyer, not the creator
We start with who actually buys from you and where they already spend attention. That produces a category and audience profile first, and a creator shortlist second. Working the other way round, starting from a list of well-known Australian creators, is how brands end up paying for reach among people who will never buy.
Screen before you brief
Every shortlisted creator is screened on audience location and age, engagement quality rather than volume, follower-growth pattern, comment authenticity, and previous brand partnerships in your category, including any competitor exclusivity that would rule them out.
Micro and mid-tier usually beat celebrity
For most Australian businesses the commercially sensible tier is micro and mid-tier creators with a genuine niche, not the largest account that will take the brief. Smaller, better-matched audiences are cheaper to work with, easier to contract, and far easier to attribute properly.
Build a roster, not a one-off
One post is a test, not a programme. The value compounds when a small roster runs repeatedly across a season, because you learn which creators actually move revenue and you hold usage rights on a growing library of assets you can put paid spend behind.
- Commercials: Foundation to Growth retainers, scoped within our published tiers. Creator fees are a named, separate line and are never marked up silently. Pricing →
- First 30 days: audience and category profile, creator shortlist with screening evidence, contract and disclosure framework agreed.
- Days 30 to 90: first creator cohort live, assets in paid amplification, per-creator attribution reporting against the agreed primary metric.
- Who delivers: a senior strategist plus the social and paid pods. Month to month, no lock-ins.
Influencer marketing, answered plainly.
What does an influencer marketing agency actually do?
Sources and screens creators against your buyer, writes the brief, negotiates fees and usage rights, manages contracting and disclosure, runs approvals, puts paid spend behind the assets that perform, and reports creator-level results against revenue. The sourcing is the visible part; the contracting and the attribution are where campaigns are usually won or lost.
How much does influencer marketing cost in Australia?
Creator fees vary far too widely by tier, category and usage term for a headline number to be honest. What we will commit to is structure: creator fees are quoted as a separate named line, management sits inside your retainer tier, and paid usage rights are priced before a campaign runs rather than renegotiated once an asset performs. Our pricing →
Can influencer marketing be tracked properly?
Yes, and it should be. Per-creator codes and tagged links run through the same server-side measurement as the rest of your media, so creator revenue is recorded in the same place as paid search and paid social. If an agency reports influencer performance only in reach and engagement, they have not measured it.
Do you work with creators in regulated categories?
Healthcare is one of our three verticals, so yes, with the caveats that category demands. Claims are constrained at brief stage, disclosure is explicit, and approval rounds are built into the contract rather than requested as a favour. Healthcare marketing →