Video production in Melbourne, briefed by the people who run the campaign.
Most video production is a separate vendor with a separate brief, delivered as one hero film that never makes it into an ad account. 121 Group produces video from our Melbourne HQ as part of the marketing it has to serve: live-action shoots where the brief calls for it, Veo 3 motion for short-form volume, and every cut sized for the placement it will actually run in.
Video that has a job to do.
Every piece is briefed with the campaign it serves, so the deliverable is a set of cuts that run, not a single film that sits on a homepage.
Brand and founder films
Short brand pieces and founder-to-camera content that give a business a face, shot to work as ads as well as on the site.
Product and ecommerce video
Product demonstrations, unboxing and catalogue video for Shopify and WooCommerce stores, cut for product pages and paid social.
Social and short-form at volume
Vertical-first content for Meta, TikTok and YouTube Shorts, with Veo 3 motion used where live action is not worth the day rate.
Capability and site video for B2B
Site walk-throughs, plant and process footage and capability pieces for engineering, mining services and trades, the content tender panels ask for.
Video inside real engagements.
We do not run a showreel of one-off films. Video appears where it earned its place inside a broader programme:
Questions people ask about video production in Melbourne.
What does video production cost in Melbourne?
It depends on whether the brief needs a live-action day or can be produced with motion and existing assets. We scope both and tell you which one the job actually needs. See our published pricing →
Do you shoot outside Melbourne?
Yes, across Victoria routinely and interstate when an engagement warrants it. Product and social work can often be produced without travel at all.
Can we use the footage in ads?
That is the point. Every deliverable is cut for the placements it will run in, with usage cleared for paid media from the start.
Do you use AI video?
Where it does the job better or cheaper, yes, and we say so. Veo 3 motion is used for short-form volume and concepting; live action is used where authenticity matters. Client-facing artwork never uses AI-generated people or products presented as real.
Need video that actually runs?
Book a discovery call and bring the campaign it has to serve. We will tell you what to shoot, what to generate, and what not to bother with.