An AI SEO agency in both senses: optimised for AI, accelerated by AI.
"AI SEO" means two things now, and we do both. First, getting you found inside AI answers: ChatGPT, Google AI Overviews, Gemini and Perplexity, the discipline we call GEO. Second, using AI properly inside the SEO workflow: research, technical auditing and drafting at machine speed, with senior humans editing every word before it ships. What we never do is publish AI slop and call it content.
What AI SEO covers when it is done seriously.
Cited in AI answers
Schema-first content, llms.txt manifests, evidence-dense pages built to be quoted, and author-entity establishment so AI engines treat you as a source. Measured by presence in AI answers over time, not vibes.
Google still pays the bills
AI Overviews sit on top of the same index. Technical SEO, content and internal architecture remain the foundation; GEO extends them rather than replacing them. The full SEO programme →
Machine speed, human judgement
Crawl analysis, entity research, outline drafting and schema generation run AI-accelerated, which is why our retainers cover more ground than headcount-priced agencies. Every published word is human-edited, in your voice, checked against fact.
Both surfaces, one report
Organic sessions and revenue from Google, plus AI-answer presence monitoring for the queries that matter to you. One monthly report, reconciled by the strategist who runs the account.
GEO, AEO, LLMO, AIO, AI SEO, AI search optimisation.
The industry has not settled on a word, so buyers use six. They all describe the same job: being retrievable, quotable and verifiable so that AI engines cite you. Here is what each one means and where it came from, so you can tell whether an agency is describing real work or a rebrand.
Generative engine optimisation
The term from the 2023 research paper that named the field, and the one we use for the service. Covers answer-first structure, schema, entities, evidence density and crawler access. The GEO service →
Answer engine optimisation
The older name, from the featured-snippet era. Same work with more emphasis on question headings and plain definitions an engine can lift straight into an answer.
Large language model optimisation
Optimising for the models rather than a search box: consistent facts about you across the web, so GPT, Claude and Gemini describe you accurately whether or not they searched first.
AI optimisation
An umbrella label some agencies use for GEO plus AI-assisted SEO. We avoid it as a service name because AIO also means Google's AI Overviews, which is a feature, not a discipline.
What buyers type
Not an acronym, the plain phrase. It means both sides of what this page describes: visibility in AI answers, and AI used properly inside the SEO workflow with humans editing every word.
The descriptive version
Used by people who watched AI Overviews change their results and want to know what to do. Same programme, no acronym. All six are defined in our glossary →
AI visibility, tracked monthly, not guessed.
Rankings do not exist inside an AI answer, so we measure presence instead. For a defined set of the questions your buyers ask, we record whether ChatGPT, Google AI Overviews and AI Mode, Perplexity and Gemini mention you, cite you and describe you accurately, and we track it month on month alongside organic revenue. The tracking runs on SearchInsights AI, the platform we built because nothing off the shelf reported both surfaces in one place.
Are you in the answer?
Mention and citation rate across engines for your buyer-question set, with the competitors who appear instead.
Is the answer right?
What the engines say about your services, locations and pricing, checked against the facts, because a wrong answer costs more than no answer.
Does it turn into enquiries?
Brand-search lift and enquiries reconciled to the months AI presence changed, so the programme is judged on the same number as everything else we run.
How AI search works, in plain language.
AI and SEO, common questions.
Is SEO dead now that people ask ChatGPT?
No, it moved. AI engines cite sources, and the brands that get cited are the ones with authoritative, well-structured, evidence-dense content, which is what good SEO built all along. The work now targets two surfaces instead of one.
Do you use AI to write content?
We use AI for research, outlines and drafting speed, and humans for judgement, voice and fact. Nothing publishes without senior human editing. Mass-produced AI content is a short-term traffic trick with a long-term quality penalty, and we do not sell it.
How do you measure AI search visibility?
We monitor whether you appear, and are cited, in AI answers for a defined query set, tracked over time alongside classic rankings and organic revenue. When a target query starts answering with your competitor, that is a work item, not a mystery.
What does an AI SEO agency actually do?
Two jobs. It makes your business visible inside AI answers (GEO: answer-first pages, schema, author and organisation entities, evidence-dense content, an llms.txt manifest and the right crawler access), and it runs classic SEO faster by using AI for research, auditing and drafting with senior humans editing every word. Both are reported in one monthly view.
Is AI search optimisation the same as answer engine optimisation?
Yes, in practice. AI search optimisation, answer engine optimisation (AEO), large language model optimisation (LLMO), AI optimisation (AIO) and generative engine optimisation (GEO) all describe the same work: being retrievable, quotable and verifiable so that ChatGPT, Google AI Overviews, Perplexity and Gemini cite you. We use GEO because it is the term the research community settled on.
Can you get us into ChatGPT's answers specifically?
We can make you citable, which is the part anyone controls: retrievable pages, plain-language claims, consistent entity details and third-party corroboration. No agency can guarantee a specific answer from a specific model on a specific day, and you should walk away from one that does. What we do guarantee is measurement: you will see, monthly, whether it is working.
Want to know what AI engines say about your brand?
Start with the free SEO audit. We include a read on how visible you are in AI answers today, and what we would change first.