Monster Furniture, Meta-led B2C furniture retailer.
Monster Furniture (formerly trading as Jons Furniture) is a high average-order-value furniture retailer selling across Victoria, New South Wales and Queensland, with a new Shopify store behind the store network, designed and built by 121 Group when the brand migrated off WooCommerce as part of the Monster Furniture relaunch. The paid stack works to 30 to 90 day attribution windows to suit the furniture buying cycle.
Monster Furniture, a Meta-led programme for a multi-state furniture retailer.
Paid media is led by Meta, with Pinterest for considered-purchase and occasion-driven discovery, and a retargeting cadence set to the consideration window. Google Shopping is geo-segmented so each store catchment sees the right stock, and checkout is delivery-area aware. Klaviyo is segmented by state, with flows timed to furniture consideration rather than a weekly promotional cycle.
Creative runs on the retail calendar: EOFY, Boxing Day, Mother's Day, Father's Day, Christmas and season-specific collection launches, all applied through one brand-aesthetic chassis with promotional discipline that holds the brand premium.
The site now runs on Shopify. 121 Group designed and built the new store and managed the migration off the outgrown WooCommerce catalogue as part of the Monster Furniture relaunch, carrying the full catalogue across with its variation depth for dimensions, materials and colour options, plus store-locator and delivery-area UX. Services work covers creative production and Klaviyo.
Multi-state furniture retailer, store-catchment + WooCommerce stack.
Store-catchment retail architecture
Multi-state high-AOV furniture retailer, VIC + NSW + QLD store-catchment retail. Meta-led paid-media programme, a Meta-flagship account with services billing tied to creative production, plus multi-state Klaviyo segmentation.
New Shopify build + migration
New Shopify store designed and built by 121 Group, with the catalogue migrated off WooCommerce as part of the rebrand: variation depth for dimensions, materials and colour options carried across, checkout tuned for high-AOV consideration buyers, and the store hardened for retail-cycle traffic spikes (EOFY, Boxing Day, seasonal launches). Shopify builds →
Long-cycle furniture buyer journey
Considered-purchase paid stack tuned for high-AOV furniture buying cycles, 30-90 day attribution windows, Pinterest for considered-purchase + occasion-driven discovery, Klaviyo flows tuned for furniture consideration timing, retargeting cadence respecting the consideration window.
EOFY + Boxing Day + season-specific
Retail-cycle creative cadence, EOFY, Boxing Day, Mother's Day, Father's Day, Christmas, season-specific collection launches. Brand-aesthetic creative chassis applied across the retail calendar, with promotional discipline that respects the brand premium rather than eroding it.
Multi-state furniture retail compounds with store-catchment discipline.
Australian multi-state furniture retailers compete across geo-catchment with brand-coherent creative + store-specific stock + delivery-area UX. The marketing job is to be visible in each store-catchment area, with location-aware Google Shopping, store-specific creative, and delivery-area-aware checkout UX.
The catalogue demands in furniture retail are real: variation depth (dimensions, materials, colour options), store-locator and delivery-zone UX, and a checkout built for high-AOV orders. Monster Furniture ran on WooCommerce for years; when the brand relaunched, 121 Group built the new Shopify store and migrated the catalogue across without losing that depth.
Monster Furniture runs the multi-state high-AOV furniture pattern on Shopify through 121 Group, geo-segmented Google Shopping, store-catchment Pinterest + Meta, considered-purchase Klaviyo cadence, retail-cycle creative chassis.
Monster Furniture, the range we drive traffic and sales for.
What did 121 Group do for Monster Furniture?
121 Group runs paid social and email marketing for Monster Furniture, and designed and built the brand's new Shopify store, managing the migration off WooCommerce. The site runs on Shopify.
What industry is this consumer ecommerce case study in?
Monster Furniture operates in consumer ecommerce. 121 Group works across nine verticals, with case studies published for each.
Could 121 Group run a programme like this for us?
Yes. A senior strategist can talk through how we approach consumer ecommerce marketing, what a comparable programme would cover and how it would be measured, on a thirty minute call.
Running a furniture or homewares retailer?
Thirty-minute call. We'll look at your high-AOV checkout, your Google Shopping feed, and your Meta paid social structure.
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