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Marketing Automation · Specialist Capability

A marketing automation agency that builds the system, not just the sequences.

Automation fails when it is bolted on tool by tool. We design the whole machine: CRM pipeline, lifecycle email, lead scoring and nurture, and the attribution that shows which automated touch actually produced revenue. Platform-agnostic across HubSpot, Klaviyo, Pipedrive, Zoho and ActiveCampaign, chosen to fit your sales motion.

What we automate

Four layers, one accountable build.

CRM

Pipeline and CRM foundation

Deal stages that mirror how you actually sell, data hygiene rules, and ownership discipline. We implement and run HubSpot, Pipedrive, Zoho, ActiveCampaign and GoHighLevel.

Lifecycle

Lifecycle email and SMS

Welcome, nurture, win-back, post-purchase and review flows, written in your voice and triggered by behaviour rather than a calendar. Klaviyo across the consumer book, HubSpot for B2B. Email automation →

Nurture

Lead scoring and sales handoff

Scoring that reflects buying signals, not email opens. Automated routing so sales gets the lead while it is warm, with the context attached, and marketing sees what happened next.

Attribution

Measurement wired through the middle

Server-side tracking and CRM-to-revenue reporting, so the automated journey is measured by the deals it produced. If a flow does not pay for itself, the report says so.

FAQ

Marketing automation, common questions.

Which marketing automation platform should we use?

It depends on your sales motion, not on the platform's marketing. Sales-led B2B with long cycles suits HubSpot or Pipedrive; ecommerce lifecycle suits Klaviyo; lean services teams often fit Zoho or ActiveCampaign. We are platform-agnostic and say which fits before you buy licences.

We already have a CRM full of mess. Can you fix it rather than rebuild?

Usually, yes. Most automation projects start with a cleanup: deduplication, stage redesign, dead-automation audit and data hygiene rules that stop the mess recurring. Rebuilds are the exception, not the default recommendation.

How do you charge for marketing automation?

A scoped build phase, then an optional monthly retainer to run and improve the system. Transparent fees, month-to-month, no lock-in, and you own every account and every asset.

Automation doing less than it should?

Thirty-minute review of your CRM, flows and handoffs. We tell you what we would keep, kill and build, with the reasoning attached.

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