Google Ads management: Search, PMax, Shopping; vertical-aware, real-revenue reconciled.
Google Ads specialist across our three verticals. Search + Performance Max + Shopping + Demand Gen + YouTube, healthcare booking-system reconciliation, B2B campaigns that prove capability, consumer / B2C ecom GMV reconciliation. Senior strategist on every account; no junior media-buyers running budgets.
Four Google Ads disciplines.
Search-intent + PMax signal-feeding
Search campaigns built on tight match-type discipline + negative-keyword hygiene + brand vs non-brand separation. Performance Max with proper signal-feeding (audience signals, Customer Match lists, conversion-value modelling), not the platform's lazy default. The discipline that lets PMax compound rather than waste.
Catalogue feed + multi-format demand
Google Shopping with proper feed discipline (GTIN + brand + category-mapping), Demand Gen for visual + video discovery, YouTube for awareness + retargeting where the maths supports it. Google Shopping →
Booking-system offline conversions
Healthcare Google Ads, booking-system offline-conversion upload (HotDoc / Cliniko / ClinicMate), real booked-revenue reconciliation, AHPRA-aligned ad copy + landing pages, condition-led campaign architecture, suburb-aware geo-targeting for multi-clinic networks.
Capability-statement-download + RFP-pipeline
B2B Google Ads, capability-statement-download campaigns, RFP-pipeline-tied conversion events, built around proving capability keyword strategy, sector-specific landing pages. Reconciled to actual project wins via BigQuery + HubSpot lifecycle data.
Where Google Ads runs across the book.
For Health
10.2-year engagement. Booking-system reconciliation, AHPRA-aligned ad-copy review, suburb-aware multi-clinic campaigns.
Glicks Furniture
Multi-state Google Shopping + Search + PMax. Catalogue feed discipline, retail-cycle promo amplification, location-specific campaigns.
Rose-Hip Vital
Dual-domain Google Ads (.com.au +.com). Market-specific feeds, AHPRA-aligned health-claim review, server-side enhanced conversions.
- Commercials: Growth retainers, typically $8K to $25K/mo + ad spend at cost. Management fees are named lines, agreed up front. Pricing →
- First 30 days: access, audit and strategy lock-in with the senior strategist who runs the account.
- Days 30 to 90: full delivery cadence live, first performance review, scope confirmed against the cap.
- Who delivers: a senior strategist plus the specialist pod for this service. Month to month, no lock-ins.
Google Ads management, common questions.
What does Google Ads management include?
Account structure, keyword and audience strategy, Search, Performance Max and Shopping campaign builds, conversion-event hygiene, budget pacing, and monthly reporting reconciled to real revenue rather than platform-reported conversions. Ad spend runs at cost in your own account; our management fee is a named line.
How much does Google Ads management cost in Australia?
Most agencies charge a percentage of spend, which rewards spending more. We charge a flat management fee scoped to the work, with ad spend at cost and no markup, so the incentive stays on results. Pricing is scoped on a discovery call because account complexity varies more than spend does.
Do you work with existing Google Ads accounts or start fresh?
Existing accounts, almost always. History is an asset: conversion data, audience signals and quality score all carry. We restructure inside your account, you keep ownership and admin access, and nothing is held hostage if we part ways.
Google Ads programme that should be lifting more revenue?
Thirty-minute audit. We'll look at your account structure, your PMax signal-feeding, your conversion-event hygiene, and your reconciliation to real revenue.
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