Email Marketing Services: Effective Email Marketing Strategy - 121 Group



Email marketing is an essential part of digital marketing strategy and often produces the best ROI.
Email’s strength is based around building deeper and longer lasting relationships with customers who have already shown interest in your brand. 

Effective email strategies are designed to increase the Customer Lifetime Value (CLV) for your business in turn, increasing the returns from your advertising spend and adding value to your business across channels. 

Not sure if your email is working correctly? 

An effective email strategy should account for between 30-40% of your total revenue in Google Analytics. While this may seem high, an effectively run email channel will be targeting those already interested in your brand, as well as those who have purchased from you before and are therefore likely to purchase again. If you’re not seeing this kind of revenue from your email marketing strategy, our email marketing services can help.

Our email marketing sERVICES can encompass any or all of the following

Email marketing platform set-up and integration with your website and CRM

Implementation of tactics to build a ‘clean’ list of quality subscribers as quickly as possible

List segmentation for campaign targeting

Send time and date optimisation

Beautiful template design and mobile-optimised formats

Campaign development and content generation

Open rate and CTR (click through rate) optimisation tactics

Automation and autoresponder sequencing such as welcome series or abandoned cart

Reporting and ROI calculations

Let us show you how to win more business – fast.



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Level 32/152 St Georges Terrace, Perth WA 6000


100 Harris St, Pyrmont, NSW 2009

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