CONTENT MARKETING THAT DRIVES CONVERSIONS
Content marketing should be a part of every digital marketing strategy. It supports marketing efforts at every stage of the sales funnel. It builds brand awareness, nurtures prospects, drives conversion and creates loyalty. It’s an effective tactic for growing email lists, improving engagement and increasing conversion rates.
Our content marketing strategies are designed to align with your overall brand and digital objectives and strategy. All our content producers and copywriters are in-house professionals with innovative approaches and highly creative solutions to elevate your brand above the competition.
Determine content marketing objectives and align with overall marketing goals
Define target audience
Determine optimum channels and content formats to connect and engage with target audience
Develop content plan
Produce content – this can include long form articles and blogs, videos, infographics, podcasts and white papers
Publishing, monitoring, engagement
Reporting against KPIs and optimisation