DIGITAL MARKETING CAMPAIGN TO DRIVE CONVERSIONS
The Upside required a digital marketing campaign to drive conversions during its online end of year sale. This time of year is highly competitive in the online market, so it was crucial to create an engaging campaign.
Working together with The Upside we created a Facebook paid campaign with the aim of driving purchases during Boxing Day Sale of 50-80% off products. The ad campaign included banners, carousels and videos, targeting The Upside’s key audience as well as a video campaign to help expand top of funnel audiences.
The campaign was The Upside’s second highest performing campaign of the year.
With a budget of $2000, the 3-week campaign generated 366 purchases, and $35,971 in purchases; an average return on ad spend of 17.99, with specific ad-sets reaching as high as 57.86.
The campaign results were also exclusive of re-marketing campaigns, which generated a further 144 purchases. Campaign highlights include a cost per purchase of $5.53, cost per link click of $0.34 and a total reach of more than 125,000, over 56,000 post engagements and over 600,000 impressions.
The supplementing video campaign, to help drive a wider top of funnel audience, generated 36,425 10-second video views, with a cost per 10 second view of $0.01; reaching more than 100,000 people.