LnRiLWhlYWRpbmcuaGFzLWJhY2tncm91bmR7cGFkZGluZzowfQ==
.tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5791c82776083c864f725f754256122b"] { background: url('https://121group.io/wp-content/uploads/coral-bg-bottom.svg') center bottom no-repeat;background-size:cover;padding: 145px 25px 145px 25px;margin-bottom: -160px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="de5d1a79633eb3666c48342587236cd0"] { background: rgba( 12, 27, 42, 1 );padding: 25px 25px 0px 25px;display:ms-flexbox !important;display:flex !important;-ms-flex-direction:column;flex-direction:column;-ms-flex-pack:center;justify-content:center; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="de5d1a79633eb3666c48342587236cd0"] > .tb-container-inner { max-width: 1080px; } .tb-heading[data-toolset-blocks-heading="eaefd42f0e54c8babc8fb0250018e521"]  { font-size: 18px;text-shadow: 0 0 1px rgba( 0, 0, 0, 0.5 );color: rgba( 255, 255, 255, 1 );text-align: center; }  h4.tb-heading[data-toolset-blocks-heading="27e7199cb32efeb379a6bf686ef52606"]  { font-size: 20px;text-shadow: 0 0 1px rgba( 0, 0, 0, 0.5 );color: rgba( 255, 255, 255, 1 );text-align: center; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="175846e62e427e0285d3498c1987ab02"] { background: url('https://121group.io/wp-content/uploads/coral-bg-top-design.svg') center bottom no-repeat;background-size:cover;padding: 175px 25px 175px 25px;margin-top: -120px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="d4bed754c6dc9e50dd5ec88c61b0301c"] { width: 360px;max-width: 100%; } .tb-image[data-toolset-blocks-image="d4bed754c6dc9e50dd5ec88c61b0301c"] img { margin-bottom: -10px; } .tb-heading[data-toolset-blocks-heading="db103ea1fea09cf2fec9ff7da400f25f"]  { text-shadow: 0 0 1px rgba( 0, 0, 0, 0.5 );color: rgba( 255, 255, 255, 1 );text-align: center; }  .tb-heading[data-toolset-blocks-heading="327dedf466315feb7ff0fc37a644708c"]  { font-size: 23px;text-shadow: 0 0 1px rgba( 0, 0, 0, 0.5 );color: rgba( 255, 255, 255, 1 );text-align: center; }  h2.tb-heading[data-toolset-blocks-heading="32f6e70baccf57e26519da3bec22129e"]  { text-shadow: 0 0 1px rgba( 0, 0, 0, 0.5 );text-transform: uppercase;color: rgba( 255, 255, 255, 1 );text-align: center; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="88bad5f66907e23893b075b2392be9d1"] { padding: 25px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="adc4878392fef46a2975fb9b307efa5d"] { max-width: 100%; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="f07de5e019309acfd8ed32fb2144b489"] { width: 160px;max-width: 100%; } h1.tb-heading[data-toolset-blocks-heading="c05cb3e7cb4e41586f218b34efa823d5"]  { font-size: 40px;font-weight: bold;text-shadow: 0 0 1px rgba( 0, 0, 0, 0.5 );text-transform: uppercase;color: rgba( 255, 255, 255, 1 );text-align: left;margin-bottom: 0px; }  @media only screen and (max-width: 781px) { .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="5791c82776083c864f725f754256122b"] { padding-top: 85px;padding-bottom: 85px; } .tb-container .tb-container-inner{width:100%;margin:0 auto}  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="175846e62e427e0285d3498c1987ab02"] { padding-top: 100px;padding-bottom: 100px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}   .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}h1.tb-heading[data-toolset-blocks-heading="c05cb3e7cb4e41586f218b34efa823d5"]  { font-size: 45px;text-align: left; }   } @media only screen and (max-width: 599px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}  .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}   .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}h1.tb-heading[data-toolset-blocks-heading="c05cb3e7cb4e41586f218b34efa823d5"]  { font-size: 38px; }   } 
WE DIVE DEEP TO TAKE YOU TO THE TOP
Every successful business has a strategy.
And every strategy should be built on data.
At 121 Group, we are big on data and all our solutions are data-driven. We take a phased, methodical approach to marketing and campaign strategy development, starting with a deep dive into data gathering and analysis. This comprises any or all of the following activities which are conducted through a tailored combination of discovery sessions, online research, surveys and interviews:
Thorough brand and marketing audit
Review of current strategy, audience personas, platforms, activities and results
Quantitative and/or qualitative research
Research into target audiences’ online behaviours
This information is analysed and documented in a report along with key findings and recommendations.
