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WE DIVE DEEP TO TAKE YOU TO THE TOP
Every successful business has a strategy.
And every strategy should be built on data.
At 121 Group, we are big on data and all our solutions are data-driven. We take a phased, methodical approach to marketing and campaign strategy development, starting with a deep dive into data gathering and analysis. This comprises any or all of the following activities which are conducted through a tailored combination of discovery sessions, online research, surveys and interviews:
Thorough brand and marketing audit
Review of current strategy, audience personas, platforms, activities and results
Quantitative and/or qualitative research
Research into target audiences’ online behaviours
This information is analysed and documented in a report along with key findings and recommendations.