Webinar | E-commerce


Experts of digital marketing will share their key tips for e-commerce success, as well as actionable strategies that you can implement right away which have helped scale the performance & sales of iconic Australian brands including Tigerlily, Camilla & By Charlotte.

The webinar will cover Paid Search, Search Engine Optimisation, Email Marketing and Paid Social. This is a must-attend event for any business owner looking to unlock their e-commerce potential.

Unlock Your
E-Commerce Potential:

Learn from Four Digital Marketing Experts in One Webinar

Join us for a one-of-a-kind webinar where you will hear from four top digital marketing experts in the industry.

Plus, you will have the chance to ask these experts your burning questions during the live Q&A session.
Don’t miss out on this incredible opportunity to take your e-commerce game to the next level!

SCHEDULED FOR: Friday, May 5th 2023, 11:00 am AEST.

Become Our Next

Success Story 

Discover the untapped potential of your e-commerce business and gain valuable insights.


How to target the right audience with your advertising

Discover how to identify your ideal customer and create messaging that resonates with them, increasing your chances of converting them into paying customers.

We’ll cover tips for creating effective ad campaigns on social media, search engines, and other platforms, as well as how to track and analyse your results to optimise your targeting.

Techniques for creating engaging email campaigns

Email marketing is one of the most effective ways to connect with your audience and drive sales. We’ll show you how to create engaging email campaigns that capture your subscribers’ attention and drive them to take action.

From crafting subject lines that get your emails opened to designing eye-catching templates and using personalization to increase conversions, you’ll learn everything you need to know to make the most of your email marketing efforts.

Discover Key Strategies To Boosting The SEO of Your Online Store

We will share tried, tested, and proven methods that have enabled countless e-commerce businesses to achieve top rankings and increase their sales.

You’ll learn how to optimise your e-commerce store and outrank your competitors.


Managing Director

Adam Ducquet

Adam Ducquet has over 22 years of experience in Sales & Marketing, as well as Managing Director, managing up to 223 Employees across 8 countries. 

Awarded Entrepreneur of the Year by the Australian Chamber of Commerce. Adam has worked internationally with world-famous brands such as Amazon, Uniqlo, Formula One, Medicare, David Jones, MasterCard, SuperCheap Auto, Accor Hotels, Rydges Hotels, EB Games, Toys R Us, Decathlon & Bosch.

Paid Search

Steven Pythas

Steven has worked and managed search engine marketing (SEM) accounts, spending millions in ad-spend and running over 80 individual campaigns at once.

Working alongside ASX Top 200 companies and managing monthly budgets of $100k+ has gifted Steven the ability to generate smart marketing strategies focused on effective and responsible business growth. These specialised strategies have aided some of Australia’s largest fashion, healthcare and homeware businesses to reach new heights and achieve their specific marketing objectives through SEM.

Search Engine Optimisation

Chris Castellano

Christopher has ten years of experience in the digital marketing space. He has created and driven effective SEO campaigns for clients across the healthcare, automotive, technology, and e-commerce industries.

He has worked with companies of all shapes and sizes, including ForHealth (with a focus on their medical and dental services), Specsavers, Shell, and Audi. He manages all stages of the SEO process, including SEO execution, and he has a proven track record of success. Chris also manages a team of six SEO experts, which includes technical developers, copywriters, link builders, and developers.

Email Marketing

Nathan Esterman

Nathan has over 10 years’ experience working in the digital marketing space. He has worked with clients in the property, superannuation, insurance, fashion, and healthcare industries.

His broad range of client-based experience has gifted him with a knack for developing smart marketing strategies that both align with specific legal frameworks and successfully convert. He has developed in-depth lead nurturing, management and revenue workflows that have generated over $400,000 in monthly revenue for clients.

Paid Social

Michael Potts

Michael has managed millions in ad spend across paid social channels, developing a proven step-by-step framework that has helped scale many businesses.

With a wealth of knowledge and experience in launching marketing campaigns, Michael has helped bring to life valuable sales funnel frameworks, ad creative and copywriting consultation, and optimisation techniques to improve ad performance.

He has worked alongside ASX Top 200 companies and managed monthly budgets of $250k+. His efforts have elevated businesses’ online presence. He is an ecommerce specialist whose main goal is to increase customers conversions & database growth.


I have had the pleasure of working with the 121 Group team since 2018 and can say without hesitation that they go above and beyond expectations. Their prompt, courteous, and professional service is truly outstanding. But what really sets them apart is their ability to get the results we need.

In addition, their dedication and commitment to finding solutions is truly impressive. In one particular instance, we lost our Instagram Shopping feature and the 121 Group team worked tirelessly, over many months, to get it back for us. They overcame numerous difficult hurdles and persevered until the issue was resolved.


Marketing Manager | 1825 Interiors

A deep understanding of ecommerce consumer behaviour, quick win optimisation strategies, technology expertise and suburb client service are the core of this great team. 121 Group has provided strategic planning services for digital, ROI optimisation, search marketing, social and email acquisition and ecommerce analytics over the last 3 years. These revenue generate activities coupled with implementing technical ecommerce solutions have lifted our digital business to the next level.


Digital Marketing Manager | Camilla

121 Group are dedicated to maximising results. Their insights and analytics are astute and allow them to continuously adjust our strategy in the ever-evolving online space.


Marketing & E-Commerce Coordinator | FLANNEL

Wow it looks amazing and this newsletter is fire! Please tell Pip she nailed it and especially the way she laid out the free shipping promotion graphic!


Esther & Co. | General Manager


Ready to register for the webinar?



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