Grow Your Practice with Expert Healthcare Marketing
121 Group is one of Australia’s leading digital marketing agencies specialising in healthcare. From medical and dental practices to skincare and fertility clinics, we work closely with different healthcare providers to develop powerful digital marketing campaigns. Using SEO, SEM, and every social media platform, we can work with you to create a digital marketing strategy that’s bound to boost new patient bookings, reduce client acquisition costs and ensure existing patients are coming back for more.
Reach out to learn how we can help your practice today.
Healthcare Companies We Work With
We work with great healthcare companies of all shapes and sizes
Healius Covid Screening
Healius leads the way in travel pathology testing and reporting. They engaged 121 for digital marketing services and saw an average 10:1 return on ad spend in 2021. $500k+/ $0.5 million generated via Facebook ads alone generated over $20 million in revenue in 12 months.
Increased ROI in 2021 to
PracticeHub SaaS Product
PracticeHub Core online medical practice management software helps navigate the complexities of running healthcare practices. 121 increased their leads by 172.72% YoY using paid search and rolled out Facebook ads to create a dependable, consistent, and qualified lead channel.
Increased YoY leads by
Primary Dental is an affordable dental clinic, making Australians smile with accessible treatments from over 60 locations. 121 took over their digital marketing and across paid search increased average bookings by 92.30% MoM and decreased average monthly dental CPA by 26% YoY.
Increased MoM bookings by
Forhealth Medical Centres
ForHealth Medical Centres is a nationwide network of medical centres; they engaged 121 for all digital marketing services. A robust SEO strategy rolled out across 72 medical centres saw a 42% increase in organic users YoY and a 30% increase in Google My Business actions.
Increased YoY new users by
Do you want results like that?
Let us help you grow your healthcare business faster with proven and robust digital marketing solutions.
What services does 121 Group offer?
We are a full-service digital marketing agency specialising in healthcare. We work with healthcare providers big and small.
VISUAL IDENTITY – LOGOS AND BRAND GUIDES
Whether it’s a new brand, a re-brand, or a brand refresh, we take a highly strategic logo and visual identity development approach. Drawing on the expertise of our brand strategists and specialist graphic designers, we create visual identities that resonate, help communicate your value proposition, and influence purchasing decisions.
Whether you’re targeting other businesses or patients in the healthcare market, a website will play an essential role in engaging your audiences. We design and build all our websites to best-practice standards across UX, UI, content, and SEO, ensuring your site’s searchability, speed, and user experience are optimised to achieve the site’s objectives: to inform, generate leads, or drive conversions.
SEO & GMB
By using data-backed SEO, our team can help you achieve visibility in organic and localised search results, giving your healthcare business a competitive edge. We employ advanced data analysis to build authority, boost rank, and improve visibility across all search results. This results in more traffic to your site, increasing leads and enhancing awareness for your medical business.
BRAND MESSAGING AND FRAMEWORK
Brand strategy is crucial for determining your unique positioning in the healthcare market. We work closely with you to define your audience, uncover your USP, articulate your brand messaging, and develop a identity to encapsulate it. This is all delivered in what we call your brand blueprint – carving out your competitive edge and building brand equity.
SEARCH AND DISPLAY ADVERTISING
We optimise highly targeted paid search campaigns to deliver maximum return on investment in the healthcare industry. By using advanced data analysis and reporting, we build ad content that performs with your target audience.
ONLINE REPUTATION MANAGEMENT
Word-of-mouth and online reviews play a large part in a customer’s decision-making process. Managing your reputation is important in any marketing strategy. We will take all measures possible to manage your digital reputation in the healthcare space and elevate it.
SOCIAL MEDIA ADVERTISING
Our Paid Social Media funnel-based solution enables healthcare-based businesses to reach new customers and garner more conversions from existing audience lists while generating the maximum return on investment online.
CONVERSION RATE OPTIMISATION
Our conversion rate optimisation process will improve your conversion rate and user journey, increasing leads and patients, using session tracking, heatmaps, and A/B testing to constantly monitor and improve the overall conversions and user experience for sites in the healthcare vertical.
PR AND MEDIA STRATEGY
Led by our communications strategists, our media campaigns build trust with your audience by developing your thought leadership within the healthcare industry. Effective media strategy forges two-way communication and mutually beneficial relationships with media, elevates you to a position of authority, and influences buying decisions.
BROCHURES, FLYERS, AND ALL SALES AND MARKETING MATERIALS
We produce a wide range of marketing tools for healthcare businesses to support your BD and sales teams. Our services include capability statements, brochures; presentation and slide decks (MS PPT or other), tenders and proposal templates; pull-up banners, packaging, flyers, and more.
Keeping your customers informed and up-to-date has never been more critical. Effective and manageable email communication is crucial for individual bookings and keeps customers aware of all changes that could affect them. 121 Group specialises in dynamic one-on-one workflow emails and large-scale campaigns across your entire database so that your patients are always in the know.
ORGANIC SOCIAL MEDIA CONTENT DEVELOPMENT AND MANAGEMENT
We are content development specialists. Employing social media best practices, we curate balanced, engaging content, including graphics, to reach and engage your target markets and support your marketing and communications objectives. Our solutions come with scheduled reporting against agreed KPIs.