Risen Energy is an international solar panel manufacturer and world-leading new energy enterprise. Since engaging 121 Group in 2021, Risen’s Australian business has been able to seamlessly expand into the Australian market and nurture a brand identity that is suited to the Australian culture and target markets.
ORGANIC SOCIAL CAMPAIGN
INCREASE IN MONTHLY USERS ONE YEAR AFTER THE IMPLEMENTED GOOGLE ADS STRATEGY
WEBSITE REDESIGN AND BRAND REFRESH
Risen’s Australian arm needed to build brand awareness among end users, installers, retailers and large-scale project partners in Australia, and position itself as a top tier brand.
A content marketing and advertising strategy was developed to support the desired market positioning.
A fresh website was developed as an educational engagement and nurturing tool, housing information for each audience.
A strong organic social media presence was established, focusing on sharing engaging and informative content and business news. To drive brand awareness, Google Display and YouTube campaigns were launched around the key messaging, tailored to each target demographic.
121 Group continues to work with Risen to provide ongoing social content development and community management and SEM campaigns.
Today, Risen Energy Australia is one of the leading players in Australia’s renewable energy supplier market, undertaking multiple largescale projects nationwide and is on a clear pathway for growth.
121 Group continues to work closely with Risen Energy across a range of projects, including the organisation and execution of digital marketing campaigns and social media strategies.