FASHION PIECES
Esther & Co., founded in 2004, has a vision of bringing about fashion pieces to empower and celebrate women. They approached 121 Group with the task of scaling their F paid advertising at a rapid rate whilst ensuring profitability. They also needed support in developing their email marketing strategy to go beyond campaign emails and integrate workflows into their channel mix.
INSPIRED HOLIDAY GARMENTS
Founded in 2000 in Sydney, Australia, Tigerlily delivers summer-inspired holiday garments for getaways and staycations alike. They approached 121 Group looking to revamp their advertising strategy to boost their sales, customer base, and online presence. Their biggest hurdle was improving visibility outside of sales periods.
AUSTRALIAN LIFESTYLE BRAND
FLANNEL is an Australian lifestyle brand founded in 2006 that creates designer keepsakes and clothing pieces. Though they already had a solid organic presence across social media channels, they still needed to increase their ROI, visibility (from both a brick-and-mortar and an E-Commerce perspective), and on-site tracking. So they approached 121 Group to correct these weaknesses and further build on their strengths.
A HIGH-END FASHION BRAND
Alamour The Label is a high-end fashion brand with a warehouse based in Brisbane. Alamour The Label approached 121 Group to improve its digital marketing performance in online women’s fashion, a saturated and competitive vertical.
FORMER MAKEUP ARTIST
Founded in 2012 by former makeup artist Charlotte Blakeney, Australian jewellery brand By Charlotte creates jewellery made from sterling silver, vermeil, and 14k gold. It prides itself on creating jewellery that promotes mindfulness and tells stories. By Charlotte approached 121 Group to improve online visibility beyond peak sales periods. Much of their audience was existing customers, and our challenge was to expand beyond this niche.
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Fashion Brands We Work With
Healthcare companies we work with
TIGERLILY
121 Group’s Facebook ad strategy has greatly assisted their online conversions and overall traffic to their site. The channel has now become a dependable and predictable arm of the business that has utilised untapped potential.
113.89%
ESTHER & CO.
After significant restructuring and realignments, the Esther & Co. account saw the average ROAS climb to 6:1 within a few months without relying on branded keywords. New campaigns types, coupled with an ‘always-on’ approach, meant that campaigns were constantly learning and undergoing optimisation.
400%
FLANNEL
After adopting a comprehensive, full-funnel strategy, the Social team placed FLANNEL’s ads before ‘warm audiences’ (those with the highest intent to convert) and ‘cold audiences’ (those with the highest likelihood of conversion). Phenomenally, YoY (2019 vs 2020), FLANNEL saw a 236.37 per cent increase in ad profit, 209.42 per cent increase in the number of purchases, and a 75.02 per cent increase in return on ad spend.
209.42%
ALAMOUR THE LABEL
Alamour The Label has seen a clear and significant increase in its paid social performance through thorough testing and a full-funnel-based strategy. Notably, they achieved a 476.01 per cent increase YoY in ad profit and a 20.97 per cent increase YoY in return on ad spend.
476.01%
DO YOU WANT RESULTS LIKE THAT?
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What services does 121 Group offer?
We are a full-service digital marketing agency specialising in healthcare. We work with healthcare providers big and small.
VISUAL IDENTITY – LOGOS AND BRAND GUIDES
Whether it’s a new brand, a re-brand, or a brand refresh, we take a highly strategic logo and visual identity development approach. Drawing on the expertise of our brand strategists and specialist graphic designers, we create visual identities that resonate, help communicate your value proposition, and influence purchasing decisions.
WEBSITES
Whether you’re targeting other businesses or patients in the healthcare market, a website will play an essential role in engaging your audiences. We design and build all our websites to best-practice standards across UX, UI, content, and SEO, ensuring your site’s searchability, speed, and user experience are optimised to achieve the site’s objectives: to inform, generate leads, or drive conversions.
SEO & GMB
By using data-backed SEO, our team can help you achieve visibility in organic and localised search results, giving your healthcare business a competitive edge. We employ advanced data analysis to build authority, boost rank, and improve visibility across all search results. This results in more traffic to your site, increasing leads and enhancing awareness for your medical business.
BRAND MESSAGING AND FRAMEWORK
Brand strategy is crucial for determining your unique positioning in the healthcare market. We work closely with you to define your audience, uncover your USP, articulate your brand messaging, and develop a identity to encapsulate it. This is all delivered in what we call your brand blueprint – carving out your competitive edge and building brand equity.
SEARCH AND DISPLAY ADVERTISING
We optimise highly targeted paid search campaigns to deliver maximum return on investment in the healthcare industry. By using advanced data analysis and reporting, we build ad content that performs with your target audience.
ONLINE REPUTATION MANAGEMENT
Word-of-mouth and online reviews play a large part in a customer’s decision-making process. Managing your reputation is important in any marketing strategy. We will take all measures possible to manage your digital reputation in the healthcare space and elevate it.
SOCIAL MEDIA ADVERTISING
Our Paid Social Media funnel-based solution enables healthcare-based businesses to reach new customers and garner more conversions from existing audience lists while generating the maximum return on investment online.
CONVERSION RATE OPTIMISATION
Our conversion rate optimisation process will improve your conversion rate and user journey, increasing leads and patients, using session tracking, heatmaps, and A/B testing to constantly monitor and improve the overall conversions and user experience for sites in the healthcare vertical.
PR AND MEDIA STRATEGY
Led by our communications strategists, our media campaigns build trust with your audience by developing your thought leadership within the healthcare industry. Effective media strategy forges two-way communication and mutually beneficial relationships with media, elevates you to a position of authority, and influences buying decisions.
Keeping your customers informed and up-to-date has never been more critical. Effective and manageable email communication is crucial for individual bookings and keeps customers aware of all changes that could affect them. 121 Group specialises in dynamic one-on-one workflow emails and large-scale campaigns across your entire database so that your patients are always in the know.
ORGANIC SOCIAL MEDIA CONTENT DEVELOPMENT AND MANAGEMENT
We are content development specialists. Employing social media best practices, we curate balanced, engaging content, including graphics, to reach and engage your target markets and support your marketing and communications objectives. Our solutions come with scheduled reporting against agreed KPIs.