Tigerlily - Swimwear Store Case Study - 121 Group


Founded in 2000 in Sydney, Australia, Tigerlily delivers summer-inspired holiday garments for getaways and staycations alike. They approached 121 Group looking to revamp their advertising strategy to boost their sales, customer base, and online presence. Their biggest hurdle was improving visibility outside of sales periods.


increase in Revenue Q1 2021 to 2022


Increase in Average Order Value from Paid Social Q1 2021 to 2022


Increase in Content Views Q1 2021 to 2022


After seeing our success with Esther & Co., Travis Wright (Tigerlily’s CEO) approached 121 Group. She wanted to restructure Tigerlily’s Facebook ad account to implement an advertising strategy to grow their sales and customer base whilst rapidly accelerating their online presence. Tigerlily also wanted to make their Facebook advertising revenue more consistent, which would better help them rely on consumers to make purchases outside of promotional sales periods.

 The Solution

The Paid Social team developed a tailored strategy to account for Tigerlily’s needs, focusing on new customer acquisition. This strategy took the form of a full-funnel approach that garnered sales year-round without depending on specific promotions or sales events.

The Result

Tigerlily’s Facebook ad strategy has greatly assisted their online conversions and overall traffic to their site. The channel has now become a dependable and predictable arm of the business that has utilised untapped potential.

Revenue from the Paid Social channel has seen a 113.89 per cent increase when contrasting Q1 2022 to 2021.


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