Brand Strategy and Marketing Campaign to Drive Sales

THE CHALLENGE

Daisy Pool Covers needed to reposition themselves in the pool covers market to protect and grow market share both on and offline.

 The Solution

After undertaking thorough market analysis, we revised the brand strategy to reposition Daisy as a high quality local brand that understood the needs of the Australian market.

A value proposition around ease of use and performance was developed, encapsulated in the tagline ‘Australia’s Favourite’.

Following the brand re-set with more detailed product photography, a multi-channel marketing strategy was developed and launched to engage the target audience in Daisy’s refreshed brand. This involved the design and build of a new ecommerce website, and integrated social, Google Ads, email and content marketing activities.

The Result

The new brand direction and marketing strategy lead to consistently increased sales year on year and market share nationally.

Klaviyo Partner Shopify Partner facebook marketing partner
Privacy Policy & Legal
©Copyright 2021 - 121 Group, all rights reserved
We acknowledge all First Peoples of this land and celebrate their enduring connections to Country, knowledge and stories.
We pay our respects to Elders past, present and emerging.