Webinar | Healthcare


Digital marketing professionals will reveal their essential tips for success in the healthcare industry, alongside actionable strategies that you can immediately employ. These strategies have been instrumental in amplifying the performance of industry frontrunners including Healius, ForHealth Group & Avant Mutual Group.

This webinar will provide comprehensive coverage of Paid Search, Search Engine Optimisation, Email Marketing, and Paid Social. It’s an indispensable event for any healthcare organisation eager to unleash their digital growth potential.

Healthcare Marketing Masterclass:

Unlock Your Digital Potential

Revolutionise Your Patient Acquisition Strategy With Expert Insights From Four Industry Titans

Additionally, seize the opportunity to query these experts directly during the live Q&A session.
Don’t miss out on this incredible opportunity to take your e-commerce game to the next level!

SCHEDULED FOR: Friday, July 23rd 2023, 11:00 am AEST.

Become Our Next

Success Story 

Discover the untapped potential of your healthcare business and gain valuable insights.


Master the Art of Audience Targeting in Healthcare Advertising

Uncover the secrets of Paid Search & Social to identify your ideal patients and crafting messaging that resonates with their needs.

Boost your chances of converting them into loyal patients by connecting on a deeper level.

Discover Key Strategies to Boost the SEO of Your Healthcare Website

We will share time-tested and effective strategies that have allowed countless healthcare organisations to secure top rankings and grow their patient community.

Understand how to optimise your website, outperform your competitors, and gain a significant edge in the digital healthcare landscape.

Techniques for Creating Engaging Patient Outreach Email Campaigns

Email marketing is a powerful tool to establish connections with your patients.

We will guide you in creating compelling email campaigns that capture your patients’ attention, engage them effectively and inspire them to take action.


Managing Director

Adam Ducquet

Adam Ducquet has over 22 years of experience in Sales & Marketing, as well as Managing Director, managing up to 223 Employees across 8 countries. 

Awarded Entrepreneur of the Year by the Australian Chamber of Commerce. Adam has worked internationally with world-famous brands such as Amazon, Uniqlo, Formula One, Medicare, David Jones, MasterCard, SuperCheap Auto, Accor Hotels, Rydges Hotels, EB Games, Toys R Us, Decathlon & Bosch.

Paid Search

Steven Pythas

Steven has worked and managed search engine marketing (SEM) accounts, spending millions in ad-spend and running over 80 individual campaigns at once.

Working alongside ASX Top 200 companies and managing monthly budgets of $100k+ has gifted Steven the ability to generate smart marketing strategies focused on effective and responsible business growth. These specialised strategies have aided some of Australia’s largest fashion, healthcare and homeware businesses to reach new heights and achieve their specific marketing objectives through SEM.

Search Engine Optimisation

Chris Castellano

Christopher has ten years of experience in the digital marketing space. He has created and driven effective SEO campaigns for clients across the healthcare, automotive, technology, and e-commerce industries.

He has worked with companies of all shapes and sizes, including ForHealth (with a focus on their medical and dental services), Specsavers, Shell, and Audi. He manages all stages of the SEO process, including SEO execution, and he has a proven track record of success. Chris also manages a team of six SEO experts, which includes technical developers, copywriters, link builders, and developers.

Email Marketing

Nathan Esterman

Nathan has over 10 years’ experience working in the digital marketing space. He has worked with clients in the property, superannuation, insurance, fashion, and healthcare industries.

His broad range of client-based experience has gifted him with a knack for developing smart marketing strategies that both align with specific legal frameworks and successfully convert. He has developed in-depth lead nurturing, management and revenue workflows that have generated over $400,000 in monthly revenue for clients.

Paid Social

Michael Potts

Michael has managed millions in ad spend across paid social channels, developing a proven step-by-step framework that has helped scale many businesses.

With a wealth of knowledge and experience in launching marketing campaigns, Michael has helped bring to life valuable sales funnel frameworks, ad creative and copywriting consultation, and optimisation techniques to improve ad performance.

He has worked alongside ASX Top 200 companies and managed monthly budgets of $250k+. His efforts have elevated businesses’ online presence.


We’ve been working with the team at 121 Group for the past 4 years on our digital strategy – including campaigns on Google ad words, Google my business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI.

More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs. Couldn’t ask for a better team to work with.

A special shout out to Steven, Kurtly, Chris and Michael for all the amazing work and consistency in results.


National Marketing Manager – Primary Dental

I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business. With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space. More than anything, the team works on our campaigns with true passion & attentiveness – a level of care which is very difficult to find in the agency space.


Head of eCommerce, Marketing & Brand
Healius Pathology


Ready to register for the webinar?



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