https://121group.io/news/ Australian marketing analysis, agency operating-model thinking and capability frameworks from 121 Group. en-AU https://121group.io/news/why-ecommerce-is-our-third-flagship-vertical/ https://121group.io/news/why-ecommerce-is-our-third-flagship-vertical/ 25% of our trailing-12-month services revenue runs on Shopify or WooCommerce. Adam Ducquet Tue, 23 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-fertility-marketing-playbook/ https://121group.io/news/the-fertility-marketing-playbook/ How we run fertility marketing for Adora Fertility, multi-state intake funnel, hormone-cycle-synced EDM nurture, FIS campaigns,. Adam Ducquet Tue, 23 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-block-hours-discipline/ https://121group.io/news/the-block-hours-discipline/ How 121 Group handles ad-hoc work without surprise invoices. Adam Ducquet Tue, 23 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-australian-recruitment-marketing-discipline/ https://121group.io/news/the-australian-recruitment-marketing-discipline/ Why recruitment marketing has become a flagship paid-media programme across healthcare GP supply, industrial FIFO + trades, allied. Adam Ducquet Tue, 23 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/working-with-pe-portfolio-cmos/ https://121group.io/news/working-with-pe-portfolio-cmos/ Practical handbook for working with PE-portfolio CMOs. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/why-we-track-tenure-not-revenue/ https://121group.io/news/why-we-track-tenure-not-revenue/ 121 Group's primary internal metric is client tenure, not month-by-month revenue. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/why-we-track-platform-mix/ https://121group.io/news/why-we-track-platform-mix/ Tracking the CMS / ecom platform mix across our multi-client book is a strategic operating metric. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/why-we-built-our-own-platform-detector-cf-worker/ https://121group.io/news/why-we-built-our-own-platform-detector-cf-worker/ To verify the 25.4% Shopify + WooCommerce revenue claim, we built a Cloudflare Worker that detects ecom platform from the live website. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/why-the-charlestons-cap-still-works-at-month-24/ https://121group.io/news/why-the-charlestons-cap-still-works-at-month-24/ Charleston's started with us at month 1 on a fixed monthly cap. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/why-the-cf-pages-property-launch-pattern-works/ https://121group.io/news/why-the-cf-pages-property-launch-pattern-works/ Why we run Australian property launches on Cloudflare Pages instead of WordPress / Webflow. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/why-shopify-and-woocommerce-coexist/ https://121group.io/news/why-shopify-and-woocommerce-coexist/ Shopify and WooCommerce books, both running concurrently. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/what-25-percent-on-shopify-and-woo-actually-buys-you/ https://121group.io/news/what-25-percent-on-shopify-and-woo-actually-buys-you/ 25% of trailing revenue from consumer brands on Shopify or WooCommerce. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/wa-mining-services-marketing/ https://121group.io/news/wa-mining-services-marketing/ Field-guide to marketing WA mining services contractors in 2026. Tier-1 procurement panel pursuit, FIFO recruitment competition, AMEC +. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/twenty-years-of-australian-marketing-changes/ https://121group.io/news/twenty-years-of-australian-marketing-changes/ The business began in 2005 as Site Outsource, consolidated as 121 Group in 2019. Twenty years of changes in Australian marketing, search shift, social shift, programmatic shift, mobile shift. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-wa-industrial-marketing-position/ https://121group.io/news/the-wa-industrial-marketing-position/ 21 of our 35 industrial B2B clients are WA-based. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-tier-1-panel-pursuit-playbook/ https://121group.io/news/the-tier-1-panel-pursuit-playbook/ How we run tier-1 procurement panel-pursuit for Australian industrial B2B clients. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-senior-led-delivery-model/ https://121group.io/news/the-senior-led-delivery-model/ 121 Group's senior-led delivery model, the senior strategist who scoped the engagement leads the engagement. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-next-twenty-years/ https://121group.io/news/the-next-twenty-years/ 121 Group is twenty years old in 2026. Where the next twenty years are heading, vertical depth, AI-native production at scale,. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-multi-clinic-healthcare-marketing-playbook/ https://121group.io/news/the-multi-clinic-healthcare-marketing-playbook/ How we run marketing for Australian multi-clinic healthcare networks. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-multi-brand-fmcg-retainer-pattern/ https://121group.io/news/the-multi-brand-fmcg-retainer-pattern/ How we run multi-brand FMCG engagements as one retainer with per-brand transparent line items. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-deliberate-no-list/ https://121group.io/news/the-deliberate-no-list/ 121 Group's deliberate no-list. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-cf-pages-stack-our-own-website/ https://121group.io/news/the-cf-pages-stack-our-own-website/ How 121group.io is built. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-capped-retainer-as-an-incentive-system/ https://121group.io/news/the-capped-retainer-as-an-incentive-system/ Charleston's stayed with us 24 months on a cap because the economics of "no surprises" beat the economics of scope-creep upside. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-bigquery-portfolio-reporting-pattern/ https://121group.io/news/the-bigquery-portfolio-reporting-pattern/ How we run BigQuery + Looker portfolio reporting for PE-backed multi-brand portfolios. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-specialist-practice-marketing-pattern/ https://121group.io/news/the-australian-specialist-practice-marketing-pattern/ How we run marketing for surgeons + consultant physicians + sub-specialist practices. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-australian-only-recruitment-pipeline/ https://121group.io/news/the-australian-only-recruitment-pipeline/ How 121 Group recruits + retains senior strategists, and why Australian-only operating model produces a tighter recruitment pool that. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-australian-multi-brand-engagement-shape/ https://121group.io/news/the-australian-multi-brand-engagement-shape/ Multi-brand engagements, how we run Gorilla Glue + O'Keeffe's, Avant Portfolio, Central Innovation, Partnered Health portfolio. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-australian-mid-market-pe-thesis/ https://121group.io/news/the-australian-mid-market-pe-thesis/ Why Australian PE money is consolidating mid-market healthcare + industrial services + consumer brands through 2024-2026. The marketing. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-mid-market-b2c-economics/ https://121group.io/news/the-australian-mid-market-b2c-economics/ Unit economics of Australian mid-market B2C brands at - monthly revenue. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-marketing-tooling-stack/ https://121group.io/news/the-australian-marketing-tooling-stack/ Marketing tooling stack we run for our active client book. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-team-vs-agency/ https://121group.io/news/the-australian-marketing-team-vs-agency/ When does an Australian brand need an in-house marketing team, when does it need an agency, and when does it need both? Practical. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-stack-comparison/ https://121group.io/news/the-australian-marketing-stack-comparison/ Side-by-side comparison of marketing stacks across consumer, healthcare networks, industrial B2B verticals. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-decision-framework/ https://121group.io/news/the-australian-marketing-decision-framework/ Practical decision framework for Australian businesses making marketing-related decisions. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-data-stack/ https://121group.io/news/the-australian-marketing-data-stack/ How modern marketing data infrastructure works for Australian businesses. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-agency-margin-equation/ https://121group.io/news/the-australian-marketing-agency-margin-equation/ How agency margin actually works in Australia. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-australian-marketing-agency-landscape-2026/ https://121group.io/news/the-australian-marketing-agency-landscape-2026/ Honest field-guide to the Australian marketing agency landscape in 2026. Generalists, specialists, freelancers, offshore. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-agency-economics-2026/ https://121group.io/news/the-australian-marketing-agency-economics-2026/ How Australian marketing agency economics actually work in 2026. Senior strategist time, AI-augmented production, long-tenure. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-australian-industrial-marketing-budget-equation/ https://121group.io/news/the-australian-industrial-marketing-budget-equation/ How industrial B2B marketing budgets actually allocate across mining services, drilling, engineering, trades. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-australian-healthcare-marketing-budget-equation/ https://121group.io/news/the-australian-healthcare-marketing-budget-equation/ How healthcare marketing budgets actually work across multi-clinic networks. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-australian-engineering-firm-marketing-pattern/ https://121group.io/news/the-australian-engineering-firm-marketing-pattern/ How we run marketing for Australian engineering firms. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-australian-content-production-cadence/ https://121group.io/news/the-australian-content-production-cadence/ How content production cadence works at retainer scale across our active client book. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-b2c-marketing-budget-equation/ https://121group.io/news/the-australian-b2c-marketing-budget-equation/ How B2C marketing budgets allocate across Shopify and WooCommerce brands by revenue tier. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-b2c-consolidation/ https://121group.io/news/the-australian-b2c-consolidation/ Australian B2C ecommerce has consolidated dramatically through 2024-2026. The brands that survived, the patterns that worked, and what's. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-b2b-wholesale-portal-pattern/ https://121group.io/news/the-australian-b2b-wholesale-portal-pattern/ How we ship B2B wholesale portals on Shopify and WooCommerce for Australian brands. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-aus-only-vertical-pe-portfolio-fit/ https://121group.io/news/the-aus-only-vertical-pe-portfolio-fit/ 121 Group's Australian-only + vertical-deep operating model is structurally well-suited to PE-portfolio engagements. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-ai-stack-running-in-production-today/ https://121group.io/news/the-ai-stack-running-in-production-today/ 18 months of production AI for our active client book. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-300-page-milestone/ https://121group.io/news/the-300-page-milestone/ 121 Group hit 300 substantive pages on the May 2026 site relaunch. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-1300-number-question/ https://121group.io/news/the-1300-number-question/ Why 121 Group still publishes 1300 121 979 prominently across the site. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-12-month-tenure-club/ https://121group.io/news/the-12-month-tenure-club/ Of the 132 clients on our active book, more than 50 have been with 121 Group for over 12 months continuously. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 operating https://121group.io/news/industrial-b2b-marketing-trends-2026/ https://121group.io/news/industrial-b2b-marketing-trends-2026/ What's actually changing in Australian industrial B2B marketing in 2026, LinkedIn paid as flagship, capability-statement design as. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/healthcare-marketing-trends-2026/ https://121group.io/news/healthcare-marketing-trends-2026/ What's actually changing in Australian healthcare marketing in 2026, AHPRA cosmetic advertising standard updates, GP supply marketing as. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/b2c-marketing-trends-2026/ https://121group.io/news/b2c-marketing-trends-2026/ What's actually changing in Australian B2C marketing in 2026, Klaviyo predictive segments going mainstream, B2B wholesale portals as B2C. Adam Ducquet Mon, 15 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/why-we-built-an-australian-only-book/ https://121group.io/news/why-we-built-an-australian-only-book/ 132 clients on our active book, all Australian. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/why-vertical-specialism-beats-discipline-specialism/ https://121group.io/news/why-vertical-specialism-beats-discipline-specialism/ For agencies serving regulated verticals (healthcare, industrial B2B), vertical specialism beats discipline specialism. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/why-the-australian-fertility-market-is-different/ https://121group.io/news/why-the-australian-fertility-market-is-different/ How Australian fertility marketing differs from US and UK markets. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/why-the-australian-aesthetic-clinic-market-needs-discipline/ https://121group.io/news/why-the-australian-aesthetic-clinic-market-needs-discipline/ AHPRA enforcement on cosmetic / aesthetic advertising standards intensified through 2025-2026. Why aesthetic clinics need agency. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/why-marketing-attribution-matters-more-in-2026/ https://121group.io/news/why-marketing-attribution-matters-more-in-2026/ Marketing attribution post-iOS-14, post-cookie-deprecation, post-AI-search-disruption. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-private-equity-healthcare-thesis/ https://121group.io/news/the-private-equity-healthcare-thesis/ Why PE money has consolidated Australian primary care in 2024-2026, what it means for marketing, and how PE-portfolio CMOs should think. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-pe-portfolio-cmo-handbook/ https://121group.io/news/the-pe-portfolio-cmo-handbook/ Field-guide for PE-portfolio CMOs running marketing operations across multi-brand healthcare networks, FMCG portfolios, or. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-occupational-health-marketing-playbook/ https://121group.io/news/the-occupational-health-marketing-playbook/ How we run occ-health marketing for Job Fit Australia and other Australian occupational health providers. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-melbourne-perth-sydney-operating-model/ https://121group.io/news/the-melbourne-perth-sydney-operating-model/ How 121 Group runs three Australian offices, Melbourne HQ, Perth industrial pod, Sydney east-coast hub. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 operating https://121group.io/news/the-diagnostics-pathology-marketing-playbook/ https://121group.io/news/the-diagnostics-pathology-marketing-playbook/ How we run diagnostics + pathology marketing for Genomic Diagnostics and other Australian diagnostics businesses. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-b2c-capped-retainer-playbook/ https://121group.io/news/the-b2c-capped-retainer-playbook/ How we run capped retainers for consumer brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-trade-services-pe-consolidation/ https://121group.io/news/the-australian-trade-services-pe-consolidation/ PE consolidation of Australian trade services, plumbing, HVAC, electrical, roofing, accelerated through 2024-2026. Marketing. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-australian-trade-ecommerce-pattern/ https://121group.io/news/the-australian-trade-ecommerce-pattern/ How we run trade ecommerce engagements for brands selling to trade buyers, Skyreach, Berg Engineering parts ecom, Identity People. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-supplements-and-health-b2c-pattern/ https://121group.io/news/the-australian-supplements-and-health-b2c-pattern/ How we run health + supplements B2C marketing for Australian brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-australian-property-launch-pattern/ https://121group.io/news/the-australian-property-launch-pattern/ How we run property launch campaigns for Australian developers + project marketers. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-promotional-products-pattern/ https://121group.io/news/the-australian-promotional-products-pattern/ How we run promotional products + corporate-merch B2B ecommerce marketing. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-pinterest-opportunity/ https://121group.io/news/the-australian-pinterest-opportunity/ Pinterest is structurally underused by Australian B2C brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-mfg-and-engineering-products-pattern/ https://121group.io/news/the-australian-mfg-and-engineering-products-pattern/ How we run marketing for Australian industrial manufacturing + engineering products firms. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-australian-meta-ads-discipline-2026/ https://121group.io/news/the-australian-meta-ads-discipline-2026/ How Meta Ads management has changed for Australian brands in 2026. CAPI server-side, Performance Max for catalogue, audience-signal. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-mental-health-marketing-discipline/ https://121group.io/news/the-australian-mental-health-marketing-discipline/ Mental health is the highest creative-sensitivity bar in healthcare. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-australian-marketing-vendor-due-diligence/ https://121group.io/news/the-australian-marketing-vendor-due-diligence/ Practical vendor due-diligence checklist for Australian businesses + PE-portfolio operations selecting marketing agency partners. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-roi-conversation/ https://121group.io/news/the-australian-marketing-roi-conversation/ How to have honest marketing ROI conversations as a buyer or seller. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-marketing-roadmap-2026-2028/ https://121group.io/news/the-australian-marketing-roadmap-2026-2028/ Three-year forward-looking view on Australian marketing trends through 2028. AI search experience consolidation, healthcare PE roll-ups,. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-luxury-and-premium-brand-pattern/ https://121group.io/news/the-australian-luxury-and-premium-brand-pattern/ How luxury + premium brand marketing differs from mid-market B2C. Photography depth, brand-aesthetic consistency, longer-form content,. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-linkedin-discipline-2026/ https://121group.io/news/the-australian-linkedin-discipline-2026/ How LinkedIn has matured for Australian B2B brands in 2026. Personal-profile cadence, Sponsored InMail to named cohorts, Conversation. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-klaviyo-discipline-2026/ https://121group.io/news/the-australian-klaviyo-discipline-2026/ How Klaviyo has matured for Australian B2C brands in 2026. Predictive segments, deliverability discipline, identity resolution, dynamic. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-jewellery-b2c-pattern/ https://121group.io/news/the-australian-jewellery-b2c-pattern/ How we run jewellery B2C marketing for Australian brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-industrial-procurement-handbook/ https://121group.io/news/the-australian-industrial-procurement-handbook/ Field-guide to Australian industrial procurement, tier-1 mining-house panels, head-contractor pursuits, occupational-health enterprise. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-australian-hospitality-marketing-pattern/ https://121group.io/news/the-australian-hospitality-marketing-pattern/ How we run hospitality + experience-brand marketing for Charleston's, Paint Pinot, The Indulge Group. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-gp-supply-crisis/ https://121group.io/news/the-australian-gp-supply-crisis/ Australia's GP supply shortage is the operational issue dominating primary care strategy through 2024-2026. Why it's structurally a. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-australian-google-ads-discipline-2026/ https://121group.io/news/the-australian-google-ads-discipline-2026/ How Google Ads management has changed for Australian brands in 2026. Enhanced Conversions, Performance Max with audience signals, Search. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-furniture-and-homewares-pattern/ https://121group.io/news/the-australian-furniture-and-homewares-pattern/ How we run furniture + homewares marketing for Australian retailers. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-florist-b2c-pattern/ https://121group.io/news/the-australian-florist-b2c-pattern/ Florist + same-day-delivery B2C marketing for Australian brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-fashion-b2c-pattern/ https://121group.io/news/the-australian-fashion-b2c-pattern/ How we run fashion + apparel + footwear B2C marketing for Australian brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-creative-production-economics/ https://121group.io/news/the-australian-creative-production-economics/ Why AI-augmented creative production is now structurally required for retainer-grade Australian marketing agencies. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-creative-economics-vs-meta-cpm/ https://121group.io/news/the-australian-creative-economics-vs-meta-cpm/ Meta CPM has inflated structurally through 2024-2026. Brands without AI-augmented creative production losing the auction to brands. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-civil-and-trades-pattern/ https://121group.io/news/the-australian-civil-and-trades-pattern/ How we run marketing for Australian civil + trades + construction contractors. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 industrial https://121group.io/news/the-australian-buyer-journey-changes-2026/ https://121group.io/news/the-australian-buyer-journey-changes-2026/ AI search experiences. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-beverage-b2c-pattern/ https://121group.io/news/the-australian-beverage-b2c-pattern/ How we run beverage B2C marketing, Sofi Spritz as the worked example. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-automotive-aftermarket-pattern/ https://121group.io/news/the-australian-automotive-aftermarket-pattern/ How we run automotive aftermarket B2C marketing, FATZ (WooCommerce automotive accessories), Sports Range 4X4. Fitment-aware product. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-art-and-collectibles-pattern/ https://121group.io/news/the-australian-art-and-collectibles-pattern/ Marketing for Australian art + collectibles brands with hybrid retail + collector wholesale layers. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 consumer https://121group.io/news/the-australian-allied-health-marketing-pattern/ https://121group.io/news/the-australian-allied-health-marketing-pattern/ How we run allied health marketing, physiotherapy, dietetics, chiropractic, podiatry, psychology, occupational therapy. Adam Ducquet Mon, 08 Jun 2026 00:00:00 +0000 healthcare https://121group.io/news/the-australian-portfolio-cmo-evaluation-criteria/ https://121group.io/news/the-australian-portfolio-cmo-evaluation-criteria/ Practical evaluation criteria for PE-portfolio CMOs selecting Australian marketing agencies. Adam Ducquet Fri, 22 May 2026 00:00:00 +0000 strategy https://121group.io/news/the-australian-baby-and-kids-b2c-pattern/ https://121group.io/news/the-australian-baby-and-kids-b2c-pattern/ How we run baby + kids B2C marketing for Australian brands. Adam Ducquet Fri, 22 May 2026 00:00:00 +0000 consumer https://121group.io/news/how-to-evaluate-a-marketing-agency-in-2026/ https://121group.io/news/how-to-evaluate-a-marketing-agency-in-2026/ Practical evaluation framework for choosing a marketing agency in 2026. The questions that matter, the answers that signal quality, the. Adam Ducquet Fri, 22 May 2026 00:00:00 +0000 strategy