Mining
JSW
CLIENT STORIES
JSW Drilling
JSW is one of Australia’s largest and safest drilling companies. Specialising in the provision of drill & blast, exploration drilling, and grade control drilling; JSW is an industry leader in safety and efficiency. Since 2018 121 Group has been acting as JSW’s outsourced marketing department providing full strategy and execution across all on- and offline platforms.
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PYBAR
CLIENT STORIES
PYBAR MINING SERVICES
PYBAR, a Metarock company, is one of the largest underground mining contractors in Australia. With the help of 121 Group, it was able to expand its presence outside of the eastern states to become a serious player in the competitive WA market.
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GROW YOUR PRACTICE WITH EXPERT MINING MARKETING

121 Group is one of Australia’s leading digital marketing agencies with decades of mining sector experience within its team. We’ve worked with a huge range of clients across the mining services sector developing compelling stakeholder engagement strategies to support clients’ business development and internal communications objectives. Our solutions support the growth of your bottom line – from the inside out.

Reach out to learn how we can help your business today.

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MINING SERVICES BRANDS WE WORK WITH

We work with great mining companies of all shapes and sizes.

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AusTrials
Health&Co
QML Pathology
Evoker
Healius Covid Screening
Practicehub
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JSW

Insights conducted from internal and external surveys, complemented by additional research avenues which analysed market position and perception, were used to shape a brand and marketing strategy which reached all stakeholder touchpoints. Post-execution, JSW holds significant brand recognition in the market, securing top clients such as Rio Tinto and FMG.

Comprehensive brand and marketing strategy and execution

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Pybar

After the implementation of a strategy-backed, multi-channel, profile-raising campaign by 121 Group, PYBAR effectively repositioned itself from being just an eastern states company, to a national one. Three years post-campaign, PYBAR held the majority of its projects in WA.

Digital and traditional marketing solutions

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Do you want results like that?

Let us help you grow your mining business faster with proven and robust digital marketing solutions.

What services does 121 Group offer?

We are a full-service digital marketing agency with a focus on fashion. We work with fashion brands big and small.

VISUAL IDENTITY – LOGOS AND BRAND GUIDES

Whether it’s a new brand, a re-brand, or a brand refresh, we take a highly strategic logo and visual identity development approach. Drawing on the expertise of our brand strategists and specialist graphic designers, we create visual identities that resonate, help communicate your value proposition, and influence purchasing decisions.

WEBSITES

Whether you’re targeting other businesses or patients in the healthcare market, a website will play an essential role in engaging your audiences. We design and build all our websites to best-practice standards across UX, UI, content, and SEO, ensuring your site’s searchability, speed, and user experience are optimised to achieve the site’s objectives: to inform, generate leads, or drive conversions. 

SEO & GMB

By using data-backed SEO, our team can help you achieve visibility in organic and localised search results, giving your healthcare business a competitive edge. We employ advanced data analysis to build authority, boost rank, and improve visibility across all search results. This results in more traffic to your site, increasing leads and enhancing awareness for your medical business.

BRAND MESSAGING AND FRAMEWORK

Brand strategy is crucial for determining your unique positioning in the healthcare market. We work closely with you to define your audience, uncover your USP, articulate your brand messaging, and develop a identity to encapsulate it.  This is all delivered in what we call your brand blueprint – carving out your competitive edge and building brand equity.

SEARCH AND DISPLAY ADVERTISING

We optimise highly targeted paid search campaigns to deliver maximum return on investment in the healthcare industry. By using advanced data analysis and reporting, we build ad content that performs with your target audience.

ONLINE REPUTATION MANAGEMENT

Word-of-mouth and online reviews play a large part in a customer’s decision-making process. Managing your reputation is important in any marketing strategy. We will take all measures possible to manage your digital reputation in the healthcare space and elevate it.

SOCIAL MEDIA ADVERTISING

Our Paid Social Media funnel-based solution enables healthcare-based businesses to reach new customers and garner more conversions from existing audience lists while generating the maximum return on investment online.

CONVERSION RATE OPTIMISATION

Our conversion rate optimisation process will improve your conversion rate and user journey, increasing leads and patients, using session tracking, heatmaps, and A/B testing to constantly monitor and improve the overall conversions and user experience for sites in the healthcare vertical.

PR AND MEDIA STRATEGY

Led by our communications strategists, our media campaigns build trust with your audience by developing your thought leadership within the healthcare industry. Effective media strategy forges two-way communication and mutually beneficial relationships with media, elevates you to a position of authority, and influences buying decisions.

BROCHURES, FLYERS, AND ALL SALES AND MARKETING MATERIALS

We produce a wide range of marketing tools for healthcare businesses to support your BD and sales teams. Our services include capability statements, brochures; presentation and slide decks (MS PPT or other), tenders and proposal templates; pull-up banners, packaging, flyers, and more. 

EMAIL

Keeping your customers informed and up-to-date has never been more critical. Effective and manageable email communication is crucial for individual bookings and keeps customers aware of all changes that could affect them. 121 Group specialises in dynamic one-on-one workflow emails and large-scale campaigns across your entire database so that your patients are always in the know.

ORGANIC SOCIAL MEDIA CONTENT DEVELOPMENT AND MANAGEMENT

We are content development specialists. Employing social media best practices, we curate balanced, engaging content, including graphics, to reach and engage your target markets and support your marketing and communications objectives. Our solutions come with scheduled reporting against agreed KPIs.

CONTACT US

Melbourne

Level 7/222 Exhibition St, Melbourne VIC 3000

Perth

Level 32/152 St Georges Terrace, Perth WA 6000

Sydney

100 Harris St, Pyrmont, NSW 2009

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