Business to Business Marketing Agency: B2B Marketing Strategy
Strategy for every stage of the marketing funnel
There is a step every company should take, yet it’s so often overlooked: brand strategy development.
Aligned with your business strategy, a brand strategy defines – for both internal and external purposes – who you are as a company, why you do what you do, who you do it for, what you look like (visual identity) and how you sound. It is a blueprint for what you want your target audiences to think, feel, see and do at every touchpoint with your brand: your website, social pages, adverts, emails, collateral, shopfronts, POS, employee interactions and so on.
Your brand strategy, or Brand Blueprint (as this branding agency likes to call it), forms the reference point for every marketing campaign, any communication, any creative you produce. It is also a valuable recruitment and induction tool, providing new and existing employees with a guide to company values and expected behaviours. It defines the pathway to building brand advocacy and brand equity, ultimately increasing the value of your company.

Our approach

Prior to developing a marketing strategy, we may recommend we undertake quantitative and/or qualitative research and analysis, along with a review of your brand strategy (or development of a brand strategy if you don’t have one). 

This step ensures we have an in-depth understanding of your target markets, brand promise, value proposition and positioning statements, which will underpin the marketing strategy.

How we approach strategy development

Review your overarching business goals

Perform an assessment of your marketing funnel. This looks at how you currently acquire leads and how those leads are managed

Evaluate your target audience

Define marketing objectives

Determine platforms, channels and tools

Campaign ideation

Activation plan, budget and KPIs

Execution, measurement and optimisation

Tactics

Your marketing solution may include all or some of the following, depending on whether you require a whole-of-funnel approach or support in a specific area.

Top of Funnel

– Brand awareness

SEO

Digital advertising (Google Ads/PPC, podcast and app advertising, social media marketing, online media advertising)

Traditional advertising (radio, TV, print media)

Media relations

Middle of Funnel

– Building trust, nurturing leads

Social media (organic)

Email marketing

Content marketing

Events

Webinars

Media relations


Bottom of Funnel

 – Conversion

Website conversion rate optimisation

Proposal and tender templates and content advisory

After-sales

– Retention and advocacy

After-sales email sequencing

Personalised email marketing

Feedback surveys

Enhanced social media engagement

Influencer identification

Employer branding and recruitment marketing

If you’re experiencing recruitment challenges and need advisory, we are a business-to-business marketing agency that also specialises in employer branding and recruitment marketing.

Contact Us

Fill out the form below and we will be in touch.

CONTACT US
CONTACT US