Stunning Logo Design Services: Visual Identity - 121 Group

Stunning Logo Design and Visual Branding

Creating a logo and visual identity that speaks to your audience and encapsulates what your brand stands for can be a fun, albeit often challenging, process. 

Whether it’s a new brand, a re-brand or brand re-fresh, we take a highly strategic approach to logo and visual identity development drawing on the expertise of our brand strategists and specialist graphic designers.

LOGOS THAT ARE STRATEGIC, NOT JUST AESTHETIC:

If required, we offer a visual branding research and analysis service prior to offering our logo design services. Our brand strategists evaluate numerous factors including your competitors, target audience, brand personality and brand hierarchy to ensure your brand’s visual identity will resonate with your target market, help communicate your value proposition and influence purchasing decisions.

This strategic analysis phase can be of particular value to global brands and brands entering new markets where local and regional cultural and language factors must be considered.

As part of our logo design services, we can also advise on and facilitate internal and external feedback and engagement processes to validate the brand direction. 

When your logo design is complete, we produce style sheets and brand guidelines to ensure your visual identity remains on-brand at every stakeholder interaction.

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