Google Ads Specialists: Google Ads Campaigns & SEM Services - 121 Group
We Are Google Ads
Specialists
Google Ads is the most common type of pay-per-click advertising (Facebook ads and LinkedIn ads are other examples). If you don’t already use it, then you almost certainly need it. If you do use it, but it’s not getting results, then it’s time to have a chat with us.
Even if your website’s SEO is performing well – that is, ranking you on page one for your keyword searches – the reality is, if your competitors’ Google Ads are sitting above your organic results you are probably still missing out on leads. It should be a part of an integrated digital marketing strategy, working hand-in-hand with your SEO and other paid media campaigns (e.g. Facebook) to connect you with your target audiences.
Getting lots of clicks from your Google Ads but no conversions? You probably need a Conversion Rate Optimisation strategy. Our Google Ads specialists can help.

Our Approach To Successful Google Ads Campaigns

1. Strategise

Google Ads, like any good digital marketing campaign, starts with a strategy. We assess your competitors, define your audiences and conduct research to determine the target keywords.

We then determine the types of Google Ads to use to best reach your audiences and allocate budgets. They could be any or all of the following: Search Ads, Display Ads, Shopping Ads, Video Ads, App Ads or Google My Business Ads.

2. Develop Quality, Compelling Content

Cohesive content – the ad copy and any images or creative design – is then created for each Ad type to match your brand’s tone of voice.

3. Optimise Landing Pages

This is absolutely critical. Those clicks need to convert to paying customers. We make sure your website and landing pages are designed to deliver on the end goal – whether it’s to generate leads or close a sale.

4. Bidding

We then set the campaigns up based on best practice approaches (for desktop and mobile devices) and manage and optimise keyword bidding.

5. Reporting and ROI

By setting up conversion tracking, linking your Google Ads account with your website’s Google Analytics, adding UTM codes and integrating Google Ads with your CRM we have full visibility over how your ads are performing to calculate the ROI.

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