Expert Fashion Digital Marketing - 121 Group
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CLIENT STORIES
Former Makeup Artist
Founded in 2012 by former makeup artist Charlotte Blakeney, Australian jewellery brand By Charlotte creates jewellery made from sterling silver, vermeil, and 14k gold. It prides itself on creating jewellery that promotes mindfulness and tells stories. By Charlotte approached 121 Group to improve online visibility beyond peak sales periods. Much of their audience was existing customers, and our challenge was to expand beyond this niche.
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CLIENT STORIES
A High-end Fashion Brand
Alamour The Label is a high-end fashion brand with a warehouse based in Brisbane. Alamour The Label approached 121 Group to improve its digital marketing performance in online women’s fashion, a saturated and competitive vertical.
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CLIENT STORIES
Fashion Pieces
Esther & Co., founded in 2004, has a vision of bringing about fashion pieces to empower and celebrate women. They approached 121 Group with the task of scaling their F paid advertising at a rapid rate whilst ensuring profitability. They also needed support in developing their email marketing strategy to go beyond campaign emails and integrate workflows into their channel mix.
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CLIENT STORIES
Australian Lifestyle Brand
FLANNEL is an Australian lifestyle brand founded in 2006 that creates designer keepsakes and clothing pieces. Though they already had a solid organic presence across social media channels, they still needed to increase their ROI, visibility (from both a brick-and-mortar and an E-Commerce perspective), and on-site tracking. So they approached 121 Group to correct these weaknesses and further build on their strengths.
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CLIENT STORIES
Inspired Holiday Garments
Founded in 2000 in Sydney, Australia, Tigerlily delivers summer-inspired holiday garments for getaways and staycations alike. They approached 121 Group looking to revamp their advertising strategy to boost their sales, customer base, and online presence. Their biggest hurdle was improving visibility outside of sales periods.
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GROW YOUR CLOTHING BRAND WITH EXPERT FASHION MARKETING

121 Group is one of Australia’s leading digital marketing agencies with a focus on fashion. We work closely with some of the biggest names in fashion to develop powerful digital marketing campaigns. Using SEO, SEM, and every social media platform, we can work with you, too, to create a digital marketing strategy that’s bound to boost sales numbers, spread brand awareness, and keep customers coming back for more.

Reach out to learn how we can help your business today.

Get in Touch

FASHION BRANDS WE WORK WITH

We work with great fashion companies of all shapes and sizes.

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Tigerlily Logo White
EstherCo_logo white
Camilla-logo-white
flannel-black-logo
Alamour Logo white
my chameleon logo white
Everyday Cashmere Logo White
By Charlotte Logo white
Auski_Logo_White
the upside logo white
Charlie Holiday Logo white
marimekko logo white
AJE logo
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Tigerlily

121 Group’s Facebook ad strategy has greatly assisted their online conversions and overall traffic to their site. The channel has now become a dependable and predictable arm of the business that has utilised untapped potential.

Increased YoY revenue by

113.89%

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ESTHER & CO.

After significant restructuring and realignments, the Esther & Co. account saw the average ROAS climb to 6:1 within a few months without relying on branded keywords. New campaigns types, coupled with an ‘always-on’ approach, meant that campaigns were constantly learning and undergoing optimisation.

Increased YoY revenue by

400%

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Flannel

After adopting a comprehensive, full-funnel strategy, the Social team placed FLANNEL’s ads before ‘warm audiences’ (those with the highest intent to convert) and ‘cold audiences’ (those with the highest likelihood of conversion). Phenomenally, YoY (2019 vs 2020), FLANNEL saw a 236.37 per cent increase in ad profit, 209.42 per cent increase in the number of purchases, and a 75.02 per cent increase in return on ad spend.

Increased purchases by

209.42%

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Alamour The Label

Alamour The Label has seen a clear and significant increase in its paid social performance through thorough testing and a full-funnel-based strategy. Notably, they achieved a 476.01 per cent increase YoY in ad profit and a 20.97 per cent increase YoY in return on ad spend.

Increased ad profit by

476.01%

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Do you want results like that?

Let us help you grow your fashion business faster with proven and robust digital marketing solutions.  

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WHAT SERVICES DOES 121 GROUP OFFER?

We are a full-service digital marketing agency with a focus on fashion. We work with fashion brands big and small.

VISUAL IDENTITY – LOGOS AND BRAND GUIDES

Whether we’re working on a new brand, a re-brand, or a brand refresh, we take a highly strategic approach to developing a brand’s logo and visual identity. Drawing on the expertise of our brand strategists and specialist graphic designers, we create visual identities that resonate, communicate brand value propositions, and influence customer purchasing decisions.

WEBSITES

A website plays an essential role in engaging your audience. That’s why we design and build our websites to best-practice standards in terms of UX, UI, SEO, and content. By adhering to these standards, we optimise your website’s searchability, speed, and overall user experience. Your website, in turn, achieves its objectives of informing customers, generating sales, and encouraging repeat purchases.

SEO & GMB

By using data-backed SEO, our team can help you achieve visibility in organic and localised search results. We employ advanced data analysis to build authority, boost rank, and improve visibility across all search results. This results in more traffic to your site, which generates leads and grows awareness for your brand.

BRAND MESSAGING AND FRAMEWORK

Brand strategy is crucial for determining your unique positioning in the fashion market. We work closely with you to define your audience, uncover your USP, articulate your brand messaging, and develop an identity that encapsulates it. This is all delivered in what we call your brand blueprint. We develop this by carving out your competitive edge and building brand equity.

SEARCH AND DISPLAY ADVERTISING

We optimise paid search campaigns to deliver maximum return on investment in the fashion industry. By using advanced data analysis and reporting, we build ad content that performs with your target audience.

ONLINE REPUTATION MANAGEMENT

Word-of-mouth and online reviews play a large part in a customer’s decision-making process. Managing your reputation is an important part of any marketing strategy. We will take all measures possible to manage your digital reputation in the fashion space and elevate it.

SOCIAL MEDIA ADVERTISING

Our funnel-based, paid social media solution enables fashion brands to reach new customers and garner more conversions from existing audience lists. It also enables you to generate the maximum return on investment online.

CONVERSION RATE OPTIMISATION

Our conversion rate optimisation process will improve your conversion rate and user journey, increasing leads and customers. We use session tracking, heatmaps, and A/B testing to monitor and improve the overall conversions and user experience for websites in the fashion vertical.

PR AND MEDIA STRATEGY

Our media campaigns build trust with your audience. Led by our communications strategists, these campaigns help you to develop thought leadership within the fashion industry. Effective media strategy forges two-way communication and mutually beneficial relationships with media. It also elevates you into a position of authority and influences customer buying decisions.

EMAIL

Keeping your customers informed has never been more critical. Effective and manageable email-based communication keeps customers up to date with your newest arrivals and upcoming sales. 121 Group specialises in dynamic one-on-one workflow emails and large-scale campaigns targeted at your entire database. We’ll keep your customers in the know and develop repeat purchasing behaviours.

ORGANIC SOCIAL MEDIA CONTENT DEVELOPMENT AND MANAGEMENT

We are content development specialists. Employing social media best practices, we curate balanced, engaging content—including graphics—to reach and engage your target markets and support your marketing and communications objectives. Our solutions come with scheduled reporting against agreed KPIs.

Melbourne

Level 7/222 Exhibition St
Melbourne VIC 3000

Brisbane

12/8 Petrie Tce
Brisbane QLD 4000

Sydney

100 Harris St
Pyrmont NSW 2009

Perth

Level 32/152 St Georges Tce
Perth WA 6000
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