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CLIENT STORIES
Former Makeup Artist
Founded in 2012 by former makeup artist Charlotte Blakeney, Australian jewellery brand By Charlotte creates jewellery made from sterling silver, vermeil, and 14k gold. It prides itself on creating jewellery that promotes mindfulness and tells stories. By Charlotte approached 121 Group to improve online visibility beyond peak sales periods. Much of their audience was existing customers, and our challenge was to expand beyond this niche.
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CLIENT STORIES
A High-end Fashion Brand
Alamour The Label is a high-end fashion brand with a warehouse based in Brisbane. Alamour The Label approached 121 Group to improve its digital marketing performance in online women’s fashion, a saturated and competitive vertical.
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CLIENT STORIES
Fashion Pieces
Esther & Co., founded in 2004, has a vision of bringing about fashion pieces to empower and celebrate women. They approached 121 Group with the task of scaling their F paid advertising at a rapid rate whilst ensuring profitability. They also needed support in developing their email marketing strategy to go beyond campaign emails and integrate workflows into their channel mix.
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CLIENT STORIES
Australian Lifestyle Brand
FLANNEL is an Australian lifestyle brand founded in 2006 that creates designer keepsakes and clothing pieces. Though they already had a solid organic presence across social media channels, they still needed to increase their ROI, visibility (from both a brick-and-mortar and an E-Commerce perspective), and on-site tracking. So they approached 121 Group to correct these weaknesses and further build on their strengths.
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CLIENT STORIES
Inspired Holiday Garments
Founded in 2000 in Sydney, Australia, Tigerlily delivers summer-inspired holiday garments for getaways and staycations alike. They approached 121 Group looking to revamp their advertising strategy to boost their sales, customer base, and online presence. Their biggest hurdle was improving visibility outside of sales periods.

GROW YOUR CLOTHING BRAND WITH EXPERT FASHION MARKETING

121 Group is one of Australia’s leading digital marketing agencies with a focus on fashion. We work closely with some of the biggest names in fashion to develop powerful digital marketing campaigns. Using SEO, SEM, and every social media platform, we can work with you, too, to create a digital marketing strategy that’s bound to boost sales numbers, spread brand awareness, and keep customers coming back for more.

Reach out to learn how we can help your business today.

FASHION BRANDS WE WORK WITH

We work with great fashion companies of all shapes and sizes.

Tigerlily

121 Group’s Facebook ad strategy has greatly assisted their online conversions and overall traffic to their site. The channel has now become a dependable and predictable arm of the business that has utilised untapped potential.

Increased YoY revenue by

113.89%

ESTHER & CO.

After significant restructuring and realignments, the Esther & Co. account saw the average ROAS climb to 6:1 within a few months without relying on branded keywords. New campaigns types, coupled with an ‘always-on’ approach, meant that campaigns were constantly learning and undergoing optimisation.

Increased YoY revenue by

400%

Flannel

After adopting a comprehensive, full-funnel strategy, the Social team placed FLANNEL’s ads before ‘warm audiences’ (those with the highest intent to convert) and ‘cold audiences’ (those with the highest likelihood of conversion). Phenomenally, YoY (2019 vs 2020), FLANNEL saw a 236.37 per cent increase in ad profit, 209.42 per cent increase in the number of purchases, and a 75.02 per cent increase in return on ad spend.

Increased purchases by

209.42%

Alamour The Label

Alamour The Label has seen a clear and significant increase in its paid social performance through thorough testing and a full-funnel-based strategy. Notably, they achieved a 476.01 per cent increase YoY in ad profit and a 20.97 per cent increase YoY in return on ad spend.

Increased ad profit by

476.01%

Do you want results like that?

Let us help you grow your fashion business faster with proven and robust digital marketing solutions.  

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WHAT SERVICES DOES 121 GROUP OFFER?

We are a full-service digital marketing agency with a focus on fashion. We work with fashion brands big and small.

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