Linkwa - Freight & Logistics Case Study - 121 Group

Linkwa

Link WA is Western Australia’s key freight and logistics hub for local, regional, national and international freight movements.

The Link WA precinct encompasses the freight corridor connecting Bullsbrook in the north and Forrestfield/Hazelmere in the east, to the central hub of Kewdale, Welshpool and Canning Vale, with Fremantle Port in the south west.

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Increase in organic conversions

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Increase in GMB actions

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Decrease in CPA

THE CHALLENGE

Link WA is an alliance between the WA cities of Belmont, Canning, Kalamunda and Swan which joined forces to develop a multimodal and multidirectional logistics hub for the air, rail, road and sea transport corridors that play a critical role in WA’s economy.

The new precinct required a new brand and brand strategy, including logo design, website development, newsletter and graphic design.

THE EXECUTION

As logo and branding specialists, we were engaged to develop the new brand for Link WA. The visual identity needed to embody the connection of the four cities in addition to the coming together of the various freight and logistics sectors utilising the hub.

We worked closely with the client to develop and logo symbol, typeface and colour palate with a corporate yet contemporary look and feel, with strong brand elements that could be utilised throughout stakeholder touchpoints to create strong brand identifiers.

A responsive, user friendly website was developed with the objective of providing an information resource for all stakeholders.

A newsletter template, infographics and other communications materials were also developed to support the launch’s communications strategy.

The Result

The project included the establishment of a name, brand identity and logo development, tagline, market segmentation, key messaging, marketing collateral and website design, build and content.  

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